elevator speech - alaska ptac1. your elevator speech isn’t a speech… 2. avoid leaving listeners...

Anchorage: 1901 Bragaw Street Suite 199 • AK 99508 P: 907-786-7201 or 800-478-7232

Fairbanks: 3750 Bonita St. • AK 99701 • P: 907-456-7234 or 800-478-1701

www.ptacalaska.org

Jody King,

PTAC Contract Specialist March 9, 2016

Giving the Perfect Pitch

Elevator Speech

Introductions

Hi, my name is Jody King,

and I’m a contract specialist with

PTAC, uh, umm, the Procurement

Technical Assistance Center, yeah, PTAC is so much easier to say, and we are a

federally funded group that is here to …

Introductions

Why did you tune out?1. Dull & uninteresting…

2. Failed to engage…

3. Delivery was poor…

4. Tone was monotonous…

5. No audience contact…

6. Lacked confidence…

7. Didn’t get to the point…

8. Information wasn’t relevant…

9. Didn’t know what to say…

Get the Party Started!

Elevator Pitch

Why have one?

78% of users surveyed said their elevator speech

was an effective tool when gaining new contacts

Jargon & Jive? Let’s not…

Elevator Pitch

1. Your elevator speech isn’t a speech…

2. Avoid leaving listeners with a “so what?” impression…

3. Information needs to be substantive…

4. Write, review, then rewrite…

5. Don’t forget the bait…

6. Be warm, friendly, confident, enthusiastic…

7. Don't ramble—and don’t say “ah” and “um…”

8. Practice, practice, practice!

Elevator Pitch Don’ts…

1. Project confidence & passion for what you do.

2. Maintain eye contact.

3. Be conversational – avoid jargon & acronyms.

4. Watch body language for clues.

5. Research organizations you’ll be pitching to.

6. Make it memorable—tell a story.

7. Anticipate listener’s “What’s in it for me?”

8. End with a call to action!

Elevator Pitch Do’s

Perfect Pitch…

1. Get to the point…

2. Identify your goal.

3. Explain what you do.

4. Communicate your Unique Selling Point.

5. Engage with a question.

6. Put it all together.

7. Practice.

Body Language

What are you not saying but still

conveying…

Not to be forgotten

Handout your Business Cards!

Personalize the back of your business

card:• Add the event name and date• Add a special offer• Handwrite a message:

• Reference your conversation• Add a compliment• Ask a question

Follow Up!

Now, Go Forward &

Speak

with Confidence!

Need help with Government Contracting?Call Alaska PTAC (907) 786-7201Or visit us online at www.ptacalaska.orgEmail me at jlking8@uaa.Alaska.edu

Thank you!