Sarah HarrisADV 492 Final Project

About Coca-ColaCoca-Cola is the most popular and biggest-selling soft drink in history, as well as one of

the best known products in the world. It was created in Atlanta, Georgia, by Dr. John S.

Penberton. Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup

with carbonated water. Even though Coca-Cola may have started in the United States, its popularity is universal. Today,

you can find Coke in every part of the world.1.6 billion servings per day.

Coca-Cola CompanyMission:

To refresh the worldTo inspire moments

of optimism and happiness

To create value and make a difference

CompanyWorld’s largest

beverage company.Operates in more

than 200 countries and market more than 3,000 beverage products

StrengthsWorlds leading

brandStrong brand

recognitionHas a large portfolio

of different beverages

Large scale of operationsRevenue in excess

of $24 billion

ChallengesNegative Publicity in India during September

2006Accused of selling products with pesticide

residueIntense competition

Pepsi is the leading competitor of Coke

On Facebook, Coke has 5,392,938 friends.

Their page shows promotions they have going on and “fans” can post pictures of their Coke artwork/designs and even submit videos.

Coca-Cola, Diet Coke, Minute Maid, Sprite, Fanta, Hi-C, and vitaminwater all have their own individual twitter accounts.

This way everyone can keep up to date with their favorite drinks.

Interacting via Facebook•Current Promotion:•Coca-Cola added an application on their Facebook page to “ocean-ize” a photo. This is just a fun way to alter your Facebook pictures.•Every time someone uses this application Coke is going to make a donation to the Ocean Conservancy.•Coke is Earth friendly

Social Media NetworksCoca-Cola needs to utilize different aspects of

social media in order to communicate with consumers.

This in turn will:Increase brand awarenessCreate a positive image for the brand

By taking advantage of these different networks such as Twitter, Myspace, Facebook and Youtube Coca-Cola will be able to see what customers are saying about the product and improve or change things if necessary.

BlogsImportant and effective way to see who is

saying what about Coca-Cola.Phil Mooney is a Coke Historian. On the main

Coca-Cola page there is a link to his site and he talks about all the different ads and bottles Coke has gone through, he interacts with Cokes’ consumers.

ConclusionCoca-Cola is one of the most well recognized

brands in the entire world.They have achieved this by proper usage of

social media (Facebook, Twitter, Youtube, ect.)

Coca-Cola needs to keep using these resources to keep up a positive image for Coke and get feedback from their customers while bringing in new customers in the years to come.