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BTV: Unfulfilled Expectations

Presented by:

Nabila Mustarin Husain

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History

BTV the state-owned Television network in Bangladesh. It started

broadcasting Black-and-White transmission on 25 December1964.

It was known as Pakistan Television at that time, and was renamed

Bangladesh Television after the independence of Bangladesh.

Broadcasts in full colour started from 1980. About 2 million

televisions receive transmissions from the network's 17 relay

stations.

BTV has a national channel which is broadcast from Dhaka. This

transmission is relayed to the whole country via local relay stations

in major cities of the country. There is also a regional station located

in Chittagong which broadcasts local programs in the evening. In

2004, BTV started worldwide broadcasts through its satellite based

branch, BTV World.

http://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/December_25http://en.wikipedia.org/wiki/1964http://en.wikipedia.org/wiki/1980http://en.wikipedia.org/wiki/Dhakahttp://en.wikipedia.org/wiki/Chittagonghttp://en.wikipedia.org/w/index.php?title=BTV_World&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=BTV_World&action=edit&redlink=1http://en.wikipedia.org/wiki/Chittagonghttp://en.wikipedia.org/wiki/Dhakahttp://en.wikipedia.org/wiki/1980http://en.wikipedia.org/wiki/1964http://en.wikipedia.org/wiki/December_25http://en.wikipedia.org/wiki/Bangladesh

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Hypotheses

In the crowd of too many top quality Bangladeshi

channels, the question is whether BTV is still

watched by the viewers or not.

During this caretaker governments rule, BTV

has been criticized to act as the mouth-piece of

the caretaker government and even the army.

The actual public opinion regarding this issue is

also needed to be found out.

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Primary research

30 people of different gender, age, background etc. were

randomely chosen and then surveyed through

quiestionnaires.

Questionnaire had 12 questions, which included open

ended and close ended questions.

2 people who have worked for BTV were interviewed.

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Findings

19

11

Do you watch BTV

Yes

no

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Findings (Contd.)

3

17

10

Which programmes people watch on BTV

Bulletins

Live telecast of events

Others

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Findings (Contd.)

0

2

4

6

8

10

12

Don't even watchtelevision

Don't watchBangladeshi

channels

Don't like BTVprogrammes

Others

Why don't people watch BTV

Why don't people watch BTV

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Findings (Contd.)

26

4

Have you ever seens anyone around you watching BTV

Yes

No

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Findings (Contd.)

0

1

2

3

4

5

6

7

8

9

BTV doesn'twant to

compete

BTV doesn'tcare what theviewers think

Lack of funding Needs morecreative people

Others

What are the reasons behind BTV's gradually decreasingpopularity

What are the reasons behind BTV'sgradually decreasing popularity

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Findings (Contd.)

0 5 10 15 20

Yes

No

Is bad promotion a reason behind this decreasingpopularity

Is bad promotion a reason behind thisdecreasing popularity

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Findings (Contd.)

0 2 4 6 8 10 12 14 16

Should be given autonomy

Should be privatized

Management should be changed

Should be provided with more funding

Others

How to improve the condition of BTV

How to improve the condition of BTV

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Findings (Contd.)

What should be the role of the government

Let it be privately owned

Higher skilled people and pay them high

Encourage creativity

Government has nothing to do about it

Others

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Suggestions

New management should be hired and appointed, and

they will be held liable for any success and failure of

BTV.

Privatization could also be an option.

Needs exclusive promotion.

Skilled people should be hired to make the channel

attractive to the viewers.

Needs to be given autonomy.

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Thank You

Questions?