how to create an online card sorting study to optimize information architecture
DESCRIPTION
Having a website structure that doesn’t match user’s mental model results in an unsatisfactory user experience and visitor drop off. Join the webinar to learn about online card sorting best practices and to dive into card sort setup in UserZoom.TRANSCRIPT
1
How to Create an Online Card Sorting Study to
Optimize Information Architecture
www.userzoom.com
2
The #1 Platform for Agile Usability Testing & User Experience Analytics
Our all-in-one enterprise solution make research & testing
cost-effective, agile and easy
3
• Chat box is available if you have any questions
• There will be time for Q&A at the end
• We will be recording the webinar for future viewing
• All attendees will receive a copy of the slides/recording
Quick Housekeeping
Continue the discussion using #LearnRemoteUX
Continue the discussion using: #LearnRemoteUX
How to Create an Online Card Sorting Study to Optimize Information Architecture
4
How to Create an Online Card Sorting Study to Optimize Information Architecture
Sneha Kanneganti
UX Researcher
UserZoom
speaker
Meet Your Speaker
5
Agenda – How to set up a usability study in UserZoom
Continue the discussion using #LearnRemoteUX
About Card Sorting UserZoom CS
ExperienceResults & Analysis Questions
How to Create an Online Card Sorting Study to Optimize Information Architecture
6
What is Card Sorting?
• Is a method used to understand the structure and relationships
between items.
• Affords empirical evidence on the the ideal scheme to present
information.
Card Sorting is best used when,
• Still forming a theory on a design
• Deciding the label categories and navigation structure
• Considering redesigns (used most often)
Helps inform decisions on
• How do participants categorize items?
• What do we call these categories?
• What’s the relationship between the items and
categories?
7
• Participants sort the cards/items into pre-
determined categories.
• Used best when you are not likely to change
the existing main categories.
• Adding new content to the existing structure
Types of Card Sorting Methods
Open Card Sort Closed Card Sort
• Participants create and label their own
groups of items/cards.
• Helps you to understand how participants
think about information.
• Used best when still informing I/A structure
8
• Gather 30 or more responses quickly
• Reach wider audiences distributed
geographically
• Great source for quantitative data
• Cost and time effective
• Easy analysis and reporting easier
Types of Card Sorting Methods
In - Person Remote
• 5 – 10 participants. Limited in scale.
• A lot of leg-work to capture participant sessions
as well as analyze results
• Not cost effective. Time intensive
• Gather qualitative feedback
• Collaborate with clients
9
The UserZoom Experience
Participant Experience / Results in UserZoom
10
How many completes/How many Items?
• 30 – 40 responses suffice to give you valid
data to start analysis. (Tullis, 2004)
• Identify problem areas.
• Identify tasks most often used by users.
• Stakeholders have a specific preference.
• Limit the number of cards to 30 – 40 especially an
open sort.
• Limit categories to a realistic representation of the
possible site structure.
Completes
Items
11
Analysis
Dendrogram
• Represents the relationship between group of items.
• Greater the height of one “chunk,” the greater the difference.
• If 0, then always placed into one category,
• If 1, then never placed in the same category.
12
Distance Matrix
• Distance Matrix is a pair-wise comparison of the items.
• Here, 0 represents, never being placed together, 1 as always being paired together.
• How frequently were items placed in the same group.
Analysis
13
Data by Participant
• Helps you identify how many categories were used.
• How many people did the task most sincerely.
Analysis
14
Frequency by Items
• Helps you identify how many categories were used.
• How many people did the task most sincerely.
Analysis
15
Frequency by Category (Closed Card Sort only)
• It helps identify items most associated with a category.
• Results are displayed in descending or decreasing level of frequency.
Analysis
16
Frequency by Item (Closed Card Sort only)
• Analyze data at the level of individual items and their likelihood of being associated with
each category.
• It shows the percentage of participants that associated an item with a category.
Analysis
17
Combine with other study types.
Best Practices
Iterations. Test often.
Targeted Participant Profiles.
18
How to Create an Online Card Sorting Study to Optimize Information Architecture
• Submit your email via a chat box to request a customized demo of
UserZoom
UserZoom Demo
19
• Tuesday, December 9, 2014
• How to Create an Online Tree Testing Study to Optimize Information
Architecture
Register: http://info.userzoom.com/remoteux-tree-testing.html
Next Webinar
How to Create an Online Card Sorting Study to Optimize Information Architecture
20
Questions
How to Create an Online Card Sorting Study to Optimize Information Architecture
21
Need more info?
Get answers about UserZoom. We are here to help.
Talk with one of our knowledgeable staff.
Contact us
UserZoom440 N. Wolfe Rd. Sunnyvale, CA 94085
Toll free number: (866) 599 1550
www.linkedin.com/company/userzoom@UserZoomFollow us