management of pepsi coca cola
Post on 24-May-2017
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Project of Management
Shazia KanwalSumman NiazHannan SohrabSultan Mehmood
Introduction of PepsiBrand of Pepsico.No.1 soft drink in PakistanIntroduced by Caleb Bradham in 1893Operates in more than 156 countries of the worldHead quarter is in New York
Pepsi PakistanFounded by Nawab Siddique Hussain QureshiIn 1971, first plant was established in MultanFaced severe competition from 7up which was established in 1968Introduced Teem to compete with 7up7up was acquired by Pepsi, laterHead office is in Lahore
Contd Pepsi Pakistan
Distribution Centers are in:KarachiLahoreMultanGujranwalaFaisalabadIslamabad
Ingredients of PepsiCarbonated WaterHigh fructose corn syrupCaramel colorSugarPhosphoric acidCaffeineCitric acidNatural Flavors
Introduction of Coca ColaBrand of Coca Cola Co.Introduced by John Pemberton in 1886Operates in more than 200 countries of worldHead quarter is in Georgia
Coca Cola PakistanStarted in Pakistan in 1953Head office is in KarachiDistribution centers are in:KarachiSialkotHyderabadFaisalabadGujranwala Multan LahoreRahim Yar Khan
Ingredients of Coca ColaCaffeineCocaineCarbonated waterSugarPhosphoric acidNatural flavors
Vision, mission and values
Vision Statement of Pepsi
"To be the world's best beverage company.
Mission statement of pepsi
"To be the world's premier consumer ProductsCompany focused on convenient foods andbeverages.
Core values of Pepsi
Vision statement of Coca Cola
Be a highly effective and fast-movingorganization.
Mission statement of coca cola
To refresh the world...To inspire moments of optimism and happiness...To create value and make a difference.
Core values of Coca Cola
Board of directors of pepsi
Board of directors of coca cola
Products of pepsico.
Products of Coca cola co.
Planning involvesDefining goalsEstablishing strategies Developing plans to coordinate activities
Management Functions of PepsiPlanningGOAL: to beat competitors and to improve qualityCentralized decisionsTraditional goal setting techniqueFormal PlanningHandle unusual situations by conducting special meetings with employees
Organizing is defined as:Determining what needs to be doneHow it will be doneWho is to do it
OrganizingWork specializationTeam workLow managerial levelsTraining of employees
DepartmentsHRM DepartmentPlanning analysis DepartmentMRD DepartmentAudit DepartmentProduction DepatmentQuality Control DepartmentInventory DepartmentEmpty stock DepartmentSales DepartmentPost mix Department
Leading involves:MotivatingWorking with and through other people to accomplish organizational goals
LeadingHigh level of motivation Bonus and salary packages5Kg sugar on EidainProfit AllowanceTravelling allowance and daily allowance
controllingControlling is defined as:Monitoring ComparingCorrecting work performance
ControllingAudit of accountsTop level management has proper check and balance on lower level managementEach manager has one assistant manager to check the performance of staff employeesHow to solve conflicts between employees?
Management functions of Coca ColaPlanningGOAL: To ensure proper delivery of products to customersRational decisionsCentralized decisionsTraditional goal setting techniqueFormal Planning
High formalizationTeam workTraining of employees
DeparTmentsHRM DepartmentAccount DepartmentMarketing DepartmentR&D DepartmentSales DepartmentIT Department
LeadingDiscuss with employees various problems faced by them Bonus and salary packagesIncentives like TA, DASocial with employees
ControllingCheck and balance on employeesTake action against problem creatorsControl proper distribution of productsCompare stated and real goalsManager in every field to control activities in that department
SWOT Analysis of PepsiSTRENGTHSMore brands than its competitors like Coca Cola, Amrat ColaMost preferred soft drink in PakistanLow employee turnover rateDiscount schemes for customers from time to timeMore brand loyal customersSponsors sports, musical concerts, walks
Low foreign investmentNo discount or incentives for retailersNot considering important outlets like hotels, canteens, colleges
OpportunitiesLaunch products in areas where Coca Cola has not made supplyProvide refrigerators where Coca Cola has not providedIncrease the sales through increase in investment in musical concerts and cultural shows
ThreatsPEPSI stands for Pay Each Penny to Save IsraelIncreased taxesCoca Cola is a strong competitor of PepsiLocal brandsOther drinks like juices
Swot analysis of coca colaSTRENGTHSBrand NameMost preferred drink in international marketCaptures all the outlets of Railway stationsForeign investment
weaknessesNo discount schemes for customers and distributorsHigh employee turnover rateLess carbonated as compared to PepsiLess brands than Pepsi Pepsi captures the outlets of airportLack of popularity of many Coca Cola brands
opportunitiesAdvertise less popular brandsPurchase rising brandsIncrease number of distribution centersOffer scholarships for studentsSponsor Pakistan Hockey Team
threatsTough competitors like PepsiGovt. policiesThreat of Health MinisterPublic Pressure GroupsOther drinks like juices
Analysis of financial statementsCompany NameTotal RevenueGross ProfitNet Profit(Amount in Billions)(Amount in Billions) (Amount in Billions)Pepsi55,13741,39515,642Coca Cola40,99029,9028,824
Financial Statement analysis
Balance Sheet AnalysisCompany NameCurrent AssetsFixed AssetsTotal Liabilities(Amount In billions)(Amount in Billions)(Amount in Billions)Pepsi23,13536,83659,971Coca Cola14,20534,12048,325
Analysis of Balance Sheet
Consumer Analysis of Pepsi and Coca Cola
According to the research and survey conducted by us, management of both cmnies are performing good. But Pepsi is most preferred soft drink in Pakistan as compared to Coca Cola due to different offers due to taste.