managing social media
DESCRIPTION
This presentation offers up some data on the 6 main social sites.TRANSCRIPT
Managing Social Media
Pamela Muldoon
Industrial Model Marketing
• Brand• Message• Person
Coca-Cola: Brand
Coca-Cola: Message
1886 1928
1952
1963
1970
Coca-Cola: Message
19711979 1982
1986
1993-Present
Coca-Cola: Person
Muhtar Kent,Chairman of the Board & Chief Executive Officer
The Coca-Cola Company
Marketing Flipped 180 Degrees
• Person• Message• Brand
Marketing Flipped 180 Degrees
Example #1• Person: Denny Hecker
• Message: What is the message today?• Brand: How do you feel about his brand
today?
Marketing Flipped 180 Degrees
Example #2• Person: Tom Petters
• Message: What is the message today?• Brand: How do you feel about his brand
today?
Marketing Flipped 180 Degrees
Example #3• Person: Tiger Woods
• Message: What is the message today?• Brand: How did many brands associated with
Tiger Woods react to his scandal?
Marketing Flipped 180 Degrees
Example #4• Person: Rush Limbaugh
• Message: What is the message today?• Brand: How did many brands associated with
Rush’s show react to his message?
Personal & Professional
• Creating a personal brand alongside the Ford Brand• All social platforms, speaking, featured in books
Scott MontyHead of Social MediaFord Motor Company
Personal & Professional
• Billionaire Business Magnate• Author, speaker, humanitarian• Yes, he writes his own blog Richard Branson
Founder, VirginCEO, Virgin Media
90% of consumers online trust recommendations from people they know
61% of respondents say After following a brand they will talk about the company or product
50% of small businessOwners report gaining new customers through social media
53% of respondents say After liking a brand will likely purchase product/service or recommend
70% of consumers trust options of unknown users
The Social Consumer
Level The Playing Field
• All businesses can participate• The cost of entry is minimalAsk Yourself Two Questions:1. Can I Reach My Target Audience With This
Social Platform?2. Am I willing to tackle the learning curve of
this platform? (or do I have a team member who can?)
150+ Million Active Users
Executives From All Fortune 500 Companies
New Member Joins Every Second
Average User Age:25-55
Median Age: 44
2 Million+ Company Profiles
04/07/2023
833+ Million Active Users; Set to hit
1 Billion by August 2012
Average User Time:55 Minutes
50% Log In Daily
Average User Age:18-44
Median Age: 38
04/07/2023
Fastest Growing Population:
Women
2nd Fastest Growing Population:
Seniors
04/07/2023
475+ Million Active Users
1 Billion Tweets Posted Weekly
55% Use Twitter via Mobile Device
Average User Age:18-44
Median Age: 39
04/07/2023
800+ Million Unique Users
More video is uploaded in 30 days than created by NBC, CBS, ABC in the past 60 years
60 Hours of Video Uploaded Every Minute
Average User Age:18-54
YouTube
04/07/2023
90+ Million Active Users
Search Is Now Personal
Users:70% Male
30% Female
Google+
04/07/2023
100+ Million Unique Users
Great Platform For Visual Business Models
Average Use Time 1 hour, 17 minutes
97% of Users Are Women
Drive Traffic To Business Website
Connect With Pamela
Pamela MuldoonNext Stage Media Group
www.nextstagemediagroup.com
www.facebook.com/NextStageMediaGroupwww.facebook.com/ContentMarketing360
@pamelamuldoon @NextStageMedia
www.linkedin.com/in/pamelamuldoon
www.gplus.to/pamelamuldoonwww.gplus.to/NextStageMediaGroup