quinary drivers for product/service deconstruction 1

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i2b/1. Practice Deconstruction

Quinary drivers 1FundamentalsJosep Mª Monguet

Leo Messi. 2009


Quinary drivers 1: FundamentalIntegrative thinking Leadership and valuesTendencies

Quinary drivers 2: Technical and commercialDifferentiation by design Acceleration with technologyEmbedded services and tasksConsultative selling

Summary


Fundamental drivers

Integrative thinking

Quinary Drivers Fundamental drivers Technical Commercial

Integrative Thinking

Leadership and values

Tendencies Cool hunting

Differential of design

Technology acceleration

Embedded services

Consultative selling


How did I learn to think? If I ever did.

Did someone teach me to think? If anyone ever did.

Do I consider the possibility of improving my thinking skills?




New and better idea

Bob Young. Founder & CEO

Production of Ideas



Subbramanian Ramadorai, CEO of Tata Consultancy Services

Tim Brown, CEO of IDEO

Jeff Bezos, Founder and CEO of Amazon

Michael Dell,Founder and CEO of Dell Computers

Leading transformation



Integrative thinking Creative resolutions

Causalities

Architecture

Relevance

How does great leaders think?

Considering all the relevant aspects of the problem

Multidirectional study of causalities, not just linear.

Not losing global and general view while working with parts of the problem or the possible solution

Looking for alternative solutions in order to obtain the necessary degree of quality


Integrative thinkingHow does great leaders think?

Less or non relevant factors

Facilitate study and discussions

Relevant factors

Creative resolutions

Causalities Architecture

Relevance



Creative optimisation considering multidirectionality



Relevance



Observing the whole thing and the parts at the same time in order to approach reality



Relevance


Conventional and current ideas vs. new ideas and

points of view

Galieo vs. Classical




Relevance


Fundamental drivers

Leadership & values







Embedded services



Leadership & values

Is leadership based mainly in the capacity to impart orders to others?

Is leadership based on providing an example for the others ?

Is leadership reserved only to special people?


Terciario

How to manage extraordinary people

Leadership & values

Jane Goodall Hellen KellerRosa Parks

Leo Messi

Ghandy

Nikola Tesla


Self valued

easily Bored

Astute

ConnectedImpatie

nt

Attributes

Generous

Leadership & values


Astute

AttributesLeadership & values


Self valued



Impatie

nt



Generous



Connected



easily Bored



Sergio Marchioni My work as CEO is

not to take decisions but

establish objectives and help executives

to discover how to get them.

Signposting goals

Gianni Agnelli “Big man” leadership

Leadership & values


TerciarioStyles and charismas

Jan Carlzon, PedagogySAS

Jack Welch, Energy and pushGE

Louis Gerstern , StrategyIBM

Steve Jobs Inspiration and visionApple.

Leadership & values


Fundamental drivers

Tendencies

Reference







Embedded services



Tendencies

Is fashion dictated by some “big” creators from their ivory towers?

Are there some people who possess some kind of intuition to detect tendencies?

Is it possible to study and understand deep and strong tendencies?


TendenciesCustomer - Consumer – User

Ask to your customers constantly Think carefully about your consumers. Work to understand your user.


TendenciesDeep currents

Long tail

The small may be big


TendenciesDeep currents

Oikonomy to the society

Aristotle circles

Ethics (I) – Economy (Family) - Politics (Sovereign City)

Oikos = home, Nomos = law or norm. Things are done by extrinsic and/or transcendent motivation.


Tendencies

Shortening life cycle

Deep currents


Who deserves to be analysed?

“Cool hunting”

What deserves to be analysed?

Critical &creative filter

New offer: seductive & unique

TendenciesEthnography


Tendencies

Opinion makers and first followers

Ethnography


TendenciesIdentifying white spaces.


TendenciesWhy tendencies are so important for business?


TendenciesWhy tendencies are so important for business?

I don’t want a buy clothes, I want to seduce


Designers - Tendencies observers – Shop directors

TendenciesReal time fashion

From stationary to continuous fashionSystems that integrate selling, designing and inventory