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WE THINK POPULAR. THE WORLD’S LARGEST UK W KLY MUSIC MAGAZINE MEDIA PACK 2014

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  • we think popular.

    the world’s lArGest UK weeKly mUsic mAGAzine

    mediA pAcK 2014

  • we think popular.

    CirCulation 37,603readership 294,000abC1 profile 46%Mean age 27solus readership 74%

    ABC July - Dec 2013 • NRS July - Dec 2013

    l Kerrang! has over 30 years of heritage and is the biggest music weekly in the world.

    l Kerrang! reaches more young readers than any other music magazine. Having a younger profile is a big advantage as traditionally this age group is elusive (and expensive) to reach. As well as music releases this makes Kerrang! perfect for advertisers around film, games, mobile technology and government messages.

    l Kerrang! is the original multimedia platform boasting magazine, online, radio, K! Awards, K! Tour, and K! podcasts.

    l Kerrang! loves music, especially rock. Kerrang! is considered by its readers to be an integral part of the scene rather than just a commentator.

    l Kerrang! readers are heavy spending consumers: 25% more per month on cosmetics/toiletries then national average, 16% more on clothing, 8% more on footwear and 38% more on gaming accessories

    WhY adVertise?

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    the Mission“Kerrang! takes its readers into the heads, hearts

    and lives of the people who make rock music. It creates emotional connections.”

    James McMahon – Editor

    AWARD WINNINGJOURNALISMl James McMahon voted Editor of the Year at the Record of the Day Music Journalism and PR Awards 2012

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    Pete, 25, lives and breathes rock music. It informs his choice of friends, his hobbies, leisure time, attitudes, fashion sense and lifestyle.

    Above all he is fanatical about THEIR music and he is proud to be a part of the scene. When he is not listening to music or watching music TV, he is a high

    consumer of all forms of technology. Pete is hugely passionate about everything he does whether it is going to Gigs, playing video games, planning holidays, going

    shopping with friends or going to the cinema.

    He is plugged in, sharp, has a strong moral code and rejoices in his individuality. He is a fashion trend setter in his peer group but he is heavily influenced by musical

    icons and scenes. Like the bands he supports he is extremely loyal to the brands he trusts. The way he looks and the clothes he wears is integral to communicating ‘his

    identity’ to the world.

    the reader

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    influenCe

    Black xsKerrang! partnered with Paco Rabanne to promote Black XS with a cross media campaign to give readers the chance to enter their bands to win a recording deal with Search & Destroy

    Records. This generated 500 entrants, a huge spike in Kerrang.com traffic and culminated in the final 4 bands fighting it out at a live gig at the O2.

    Kerrang! scores 69% for Influence vs Bauer ACT tracker:15-40. Which is made up of the following statements:

    l Talks to me in my language.l Is the authority in its market.l Has stuff I talk about with my friend.l Makes me feel more knowledgeable.l Like to be seen with this magazine.l Believe what I read in this magazine.

    Notable consumer brands that have used Kerrang! in the last 12 months include:

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    Case studies

    YOU CAN’T VOTE IF YOU’RE NOT REGISTERED.

    MAKE SURE YOU MAKE YOUR VOICE HEARD.

    Promotion

    don’t be part of the silentgeneration! I F SOMEONE told you to shut up, you wouldn’t be impressed. Neither would you be stoked if someone told you your opinion didn’t count so you should keep it to yourself. Would you feel the same if someone stopped you from voting in the next general election in XX, 2010?

    If you’re 18 or over, don’t give away your right to voice your opinion on what’s happening in the country you live in – make sure you make your voice heard by registering to vote.

    Yeah, we know, when it comes to stuff like politics, things seem complicated. Perhaps things have stopped you registering and voting before or are putting you off from registering this time; thoughts like “it’s difficult”, “it’s a hassle”, “it’ll take too much time to fill in a complicated form”, or “I don’t know how to register”. But, honestly, registering to vote couldn’t be simpler. And it’ll only take you three minutes!

    All you need to do is fill in a simple and short registration form – it’s as easy as filling in your name, address, and a few other details.

    Fill one in online by visiting www.aboutmyvote.co.uk or you can get

    one sent to you in the post by calling 0800 3280 280. Straightforward, right?

    And if you’re worrying that registering to vote isn’t cool because none of your mates are bothered about doing it, or perhaps that your vote won’t make any difference, then don’t.

    Voting gives you a say on important issues that affect you – from roads and recycling in your area, to education and climate change. You might think you don’t want to vote now, but if an issue comes up that you want to have your say on, if you’re on the register you can then vote on it. Remember, registering to vote doesn’t mean you have to, it just means you can if you want to.

    In the United States, stars like Green Day’s Billie Joe Armstrong and Fall Out Boy have encouraged young people to seize the power of the youth vote, so why not follow their lead and inspire your mates to get involved too, because their vote – just like yours – really does count. If you have an opinion and have a voice, remember the only way for you to have your say is by registering to vote! Visit www.aboutmyvote.co.uk right now!

    Optional extra: Free your music with powerful stereo sound.

    WANT TO MAKE YOUR VOICE HEARD? THEN MAKE SURE NOTHING STOpS YOU VOTING...

    There’re not many things that you can do in three minutes – let alone worthwhile things – but voting is one of them! Seriously, it’s really, really easy to register to vote – you can be well on your way to being registered to vote in less time than it takes to read this page! Or in less time than it takes to listen to Paramore’s new single The Only Exception (which, fact fans, would take you four minutes and 27 seconds!) Or in less time than it takes to beat the World Record for competitive eating – 37

    hotdogs in 12 minutes... So what are you waiting for? All you need to do is fill in a simple and short registration form that includes your name, address, and a few other details. Fill one in online by visiting www.aboutmyvote.co.uk. Then you just need to print the form, sign it, and send it to your local electoral registration office (you can get their address on this site too). Or you can get a form sent to you in the post by calling 0800 3280 280. How easy is that? Very easy!

    It Only takes 3 MInutes!

    www.abOutMyvOte.cO.uk Have your say by registering online

    The approachKerrang as part of a cross media campaign were briefed to deliver a creative execution

    designed to encourage young people to register to vote and communicate the ease of the voting registration process in the run up to the 2010 general election.

    The IdeaA 5 week multi media campaign that identifies with the core 17-24 audience and

    encourage them to register to vote. It will demonstrate that their voice counts and that if they don’t register they won’t be able to have their say. Ultimately we will drive potential voters to register their vote at www.aboutmyvote.co.uk or by calling.

    “Bauer's range of brands offered a great opportunity to reach our target audiences - particularly young people - with a tailored and relevant message

    in the right environment. We were really impressed with the team's creativity, flexibility and excellent project management. I have no doubt that the

    campaign will help many young people register to vote.”

    Clinton Proud, Head of Campaigns and Public Information at the Electoral Commission,

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    BIFFY clYro epKerrang! negotiated a free exclusive

    Biffy Clyro EP download cover mount with all 12,000 downloads being redeemed on the first day.

    MY cheMIcal roMaNce BreakoUT ad

    Warner Music wanted to do an ad with standout and that would appeal to their fans. We worked with the Kerrang!

    editorial team to produce this fantastic breakout ad.

    Case studies

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    brand extensions

    240,000unique users

    480,000page iMpressions

    431,000tWitter folloWers

    421,355faCebook fans

    kerraNg.coM

    dowNload FesTIval Kerrang! is the official media partner with Download Festival. With all the

    exclusive media coverage.

    kerraNg! awards “This has got to be just about the

    best awards ceremony in the world”

    – Kelly Jones, Stereophonics

    DownloaD anD K! awarDs micro sites all Drive Pi’s through reaDer interaction anD voting

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    ad sChedule

    JANUARY 20141 January 20148 January 201415 January 201422 January 201429 January 2014

    FEBRUARY 20145 February 201412 February 201419 February 201426 February 2014

    MARCH 20145 March 201412 March 201419 March 201426 March 2014

    APRIL 20142 April 20149 April 201416 April 201423 April 201430 April 2014

    MAY 20147 May 201414 May 201421 May 201428 May 2014

    JUNE 20144 June 201411 June 201418 June 201425 June 2014

    JULY 20142 July 20149 July 201416 July 201423 July 201430 July 2014 AUGUST 20146 August 201413 August 201420 August 201427 August 2014

    SEPTEMBER 20143 September 201410 September 201417 September 201424 September 2014

    OCTOBER 20141 October 20148 October 201415 October 201424 October 201429 October 2014

    NOVEMBER 20145 November 201412 November 201419 November 201426 November 2014

    DECEMBER 20143 December 201410 December 201417 December 201424 December 201431 December 2014

    23 December 201402 January 201409 January 201416 January 201423 January 2014

    30 January 201406 February 201413 February 201420 February 2014

    27 February 20146 March 201413 March 201420 March 2014

    27 March 20143 April 201410 April 201417 April 201424 April 2014

    1 May 20148 May 201415 May 201422 May 2014

    29 May 20145 June 201412 June 201419 June 2014

    26 June 20143 July 201410 July 201417 July 201424 July 2014

    31 July 20147 August 201414 August 201421 August 2014

    28 August 20144 September 201411 September 201418 September 2014

    25 September 20142 October 20149 October 201416 October 201423 October 2014

    30 October 20146 November 201413 November 201420 November 2014

    27 November 20144 December 201411 December 201418 December 201418 December 2014

    oN salecopY deadlINe oN sale

    copY deadlINe

    oN sale everY wedNesdaY

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    ad speCs

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    Full PAGEHAlF PAGE VERTICAl

    HAlF PAGE HoRIzonTAl

    1/4 PAGE box

    1/4 PAGEHoRIzonTAl sTRIP

    1/4 PAGEVERTICAl sTRIP

    adVertising rates DIsPlAYFull Page Fh £3,025 Full Page roP £2,750halF Page £1,512 iBc/ oBc £3,575DPs Fh £5,748DPs roP £5,225

    ADVERToRIAlsFull Page £5,005DPs £9,510halF Page £2,752

    PRoDuCTIonPlease contact your creative solutions salesPerson For ProDuction rates

    InsERTsBounD-in £65 cPttiP-on £65 cPtloose insert £45 cPt

  • we think popular.

    EDItOr IN chIEFPhil Alexander

    EDItOrJames McMahon

    NEWS EDItOrSam Coare

    ASSOcIAtE EDItOr (rEvIEWS)Nick Ruskell

    FEAturES EDItOrGeorge Garner

    EDItOrIAl ASSIStANtRyan Cooper

    0207 859 8451

    edITorIal TeaM

    ContaCt

    adverTIsINg

    ASSOcIAtE MEDIA DIrEctOr

    Matt Warne

    0207 208 3557

    GrOup BrAND DIrEctOrRob Walsh

    0207 295 8591

    MuSIc DIrEctOrMartin Bojtos

    0207 295 5427

    prodUcTIoNBob Soper

    020 7241 8139

    regIoNal sales oFFIceH BAUER PUBLISHING

    Katharine Brown

    0161 868 3218

    classIFIed adverTIsINgMitchell Coulter

    01733 366378

    INserTs MaNagerSimon Buckenham

    020 7208 3557

    SENIOr trADING ExEcutIvE Kate Barker

    020 7208 3571

    FIlM MANAGErLiz Harriott

    0207 295 8560

    GAMES AND cONSuMEr MANAGEr

    Keith Hillman

    0207 208 3702

    crEAtIvE SOlutIONS MANAGEr

    Stefanie Daniels

    0207 295 5483

    crEAtIvE SOlutIONS MANAGEr

    Rick Williams

    0207 295 6741

    lIvE MuSIc & MEDIA plANNEr

    Joel Hopkins

    0207 295 5474