9/10

TLE–IA-EIM Quarter 1 – Module 2:

Environment and Market (EM)

EIM – Grade 9/10 Alternative Delivery Mode Quarter 1 – Module 2: Environment and Market (EM) First Edition, 2020 Republic Act 8293, section 176 states that: No copyright shall subsist in any work of the Government of the Philippines. However, prior approval of the government agency or office wherein the work is created shall be necessary for exploitation of such work for profit. Such agency or office may, among other things, impose as a condition the payment of royalties. Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks, etc.) included in this module are owned by their respective copyright holders. Every effort has been exerted to locate and seek permission to use these materials from their respective copyright owners. The publisher and authors do not represent nor claim ownership over them. Published by the Department of Education Secretary: Leonor Magtolis Briones Undersecretary: Diosdado M. San Antonio

Printed in the Philippines by ________________________ Department of Education –Region VII Schools Division of Negros Oriental Office Address: Kagawasan, Ave., Daro, Dumaguete City, Negros Oriental

Tele #: (035) 225 2376 / 541 1117 E-mail Address: negros.oriental@deped.gov.ph

Development Team of the Module

Writer: Arnold B. Bad-an

Editors: Howel Jay M. Caluyo; Mark Dave M. Vendiola

Reviewers: Dennis S. Calinao; Gemuel C. Ibero; Howel Jay M. Caluyo;

Alden B. Deguit; Mark Dave M. Vendiola

Typesetter: Alden B. Deguit

Layout Artist: Alden B. Deguit

Management Team: Senen Priscillo P. Paulin, CESO V Rosela R. Abiera

Fay C. Luarez, TM, Ed.D., Ph.D. Maricel S. Rasid

Adolf P. Aguilar, Ed.D., TM Elmar L. Cabrera

Nilita R. Ragay, Ed.D.

Antonio B. Baguio Jr., Ed.D.

9/10

TLE-IA-EIM Quarter 1 – Module 2:

Environment and Market (EM)

ii

Introductory Message

For the facilitator:

Welcome to the (Electrical Installation and Maintenance Grade 9/10)

Alternative Delivery Mode (ADM) Module on (Environment and Market)!

This module was collaboratively designed, developed and reviewed by

educators both from public and private institutions to assist you, the

teacher or facilitator in helping the learners meet the standards set by the K

to 12 Curriculum while overcoming their personal, social, and economic

constraints in schooling.

This learning resource hopes to engage the learners into guided and

independent learning activities at their own pace and time. Furthermore,

this also aims to help learners acquire the needed 21st century skills while

taking into consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the

body of the module:

As a facilitator, you are expected to orient the learners on how to use this

module. You also need to keep track of the learners' progress while allowing

them to manage their own learning. Furthermore, you are expected to

encourage and assist the learners as they do the tasks included in the

module.

Notes to the Teacher

This contains helpful tips or strategies

that will help you in guiding the learners.

iii

For the learner:

Welcome to the Electrical Installation and Maintenance 9/10 Alternative

Delivery Mode (ADM) Module on (Environment and Market)!

This module was designed to provide you with fun and meaningful

opportunities for guided and independent learning at your own pace and

time. You will be enabled to process the contents of the learning resource

while being an active learner.

This module has the following parts and corresponding icons:

What I Need to Know

This will give you an idea of the skills or

competencies you are expected to learn in

the module.

What I Know

This part includes an activity that aims to

check what you already know about the

lesson to take. If you get all the answers

correct (100%), you may decide to skip this

module.

What’s In

This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New

In this portion, the new lesson will be

introduced to you in various ways; a story, a

song, a poem, a problem opener, an activity

or a situation.

What is It

This section provides a brief discussion of

the lesson. This aims to help you discover

and understand new concepts and skills.

What’s More

This comprises activities for independent

practice to solidify your understanding and

skills of the topic. You may check the

answers to the exercises using the Answer

Key at the end of the module.

What I Have Learned

This includes questions or blank

sentence/paragraph to be filled in to process

what you learned from the lesson.

What I Can Do

This section provides an activity which will

help you transfer your new knowledge or

skill into real life situations or concerns.

Assessment

This is a task which aims to evaluate your

level of mastery in achieving the learning

iv

competency.

Additional Activities

In this portion, another activity will be given

to you to enrich your knowledge or skill of

the lesson learned.

Answer Key

This contains answers to all activities in the

module.

At the end of this module you will also find:

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any

part of the module. Use a separate sheet of paper in answering the

exercises.

2. Don’t forget to answer What I Know before moving on to the other

activities included in the module.

3. Read the instruction carefully before doing each task.

4. Observe honesty and integrity in doing the tasks and checking your

answers.

5. Finish the task at hand before proceeding to the next.

6. Return this module to your teacher/facilitator once you are through

with it.

If you encounter any difficulty in answering the tasks in this module, do

not hesitate to consult your teacher or facilitator. Always bear in mind

that you are not alone.

We hope that through this material, you will experience meaningful

learning and gain deep understanding of the relevant competencies. You

can do it!

References This is a list of all sources used in

developing this module.

1

In this module, you will learn more about environment and market related to

Electrical Installation and Maintenance. As learners who aspire to start a business

need to explore the economic, cultural, and social conditions prevailing in your

town /municipality. Identifying the needs of the community, its resources, available

raw materials, skills, and appropriate technology can help entrepreneur in seizing

business opportunities. Moreover, to be a successful in any kinds of business

venture, potential entrepreneurs should always look closely at the environment and

market. You should always be watchful on the existing opportunities and

constraints as well as spirited enough to take calculated risks. The opportunities in

the business environment are those factors that provide possibilities for a business

to expand and make more profits. Constraints, on the other hand, are those factors

that limit the business to grow, hence reduce the chance of generating profit. One

of the best ways to evaluate the opportunities and constraints is to conduct

Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis.

Opportunities and threats exist in the external environment. Opportunities

relate to the market, to the development of new technologies, and external factors

such as government policies, climate, and trends. Threats relate to what the

competition is doing as well as legal and other constraints.

Now that you have read some important considerations to look into to be

successful in any business, you are now ready to explore more about the

environment and market.

After going through this module, you are expected to:

1. Identify what is of “value” to the customer to sell to;

2. Explain what makes a product unique and competitive; and

3. Apply creative and innovative techniques to develop marketable product and

Employ a unique selling proposition (USP) to the product.

What I Need to Know

2

What I Know

Let us determine how much you already know about the product

development and unique selling proposition in environment and market by

answering the questions below. Use your notebook for your answers.

I. Multiple Choice

Directions: Read, analyze and understand each question carefully for each item.

Write the letter of your answer in your activity notebook.

1. This stage of product development process is considered important because this

would determine the products to be produced or provided.

A. Analyze competitive products C. Establish target specifications

B. Identify customer needs D. Generate product concepts

2. This stage of product development process is also known as “wish-list”.

A. Analyze competitive products C. Establish target specifications

B. Identify customer needs D. Generate product concepts

3. This stage of product development process is to provide important information in

establishing products/services specifications.

A. Analyze competitive products C. Identify customer needs

B. Generate product concepts D. Establish target specifications

4. This is the factor or consideration presented by a seller that explains why one

product or service is different from or better than that of the competitors.

A. Unique Selling Plan C. Unique Selling Proposition

B. Unique pricing Policy D. Finding Value-added

5. In this stage, the needs of the target market are identified, reviewed and

evaluated.

A. Concept Development C. Economic Development

B. Project Development D. Refine Specification

6. This is the introduction of a new idea to make the product and services more

attractive and saleable to the target customers.

A. New idea C. Creativity

B. Product development D. Innovation

7. Make some efforts to find out, analyze and utilize the information what motivates

the customers in their decisions to purchase the product or service.

A. Identify customer’s desire C. Finding value

B. Creativity D. Survey Analysis

8. Always focus on the needs of the target customers and forget failing in love with

your own product/service.

A. Creativity C. Finding value

B. Use empathy D. Innovation

9. It is “a believable collection of the most persuasive reasons why people should

notice you and take the action you’re asking for”.

A. Identify customer’s desire C. Value proposition

B. Creativity D. Survey Analysis

3

10. This refers to the process of making a new product to be sold by a business or

enterprise to its customers and may involve modification of an existing product

or its presentation.

A. New idea C. Creativity

B. Product development D. Innovation

Lesson

1 Product Development

Product development typically refers to all of the stages involved in

bringing a product from concept or idea, through market release and beyond. In

other words, product development incorporates a product's entire journey,

including: Identifying a market need. Conceptualizing and designing the product

traits of a successful entrepreneur in order to be successful in a chosen career.

Product development, also called new product management, is a series of

steps that includes the conceptualization, design, development and marketing of

newly created or newly rebranded goods or services. The objective of product

development is to cultivate, maintain and increase a company's market share by

satisfying a consumer demand. Not every product will appeal to every customer or

client base, so defining the target market for a product is a critical component that

must take place early in the product development process. Quantitative market

research should be conducted at all phases of the design process, including before

the product or service is conceived, while the product is being designed and after

the product has been launched.

What’s In

After understanding the objectives of this module and having gone through

pre-assessment, you are now asked to set your personal goals. These goals will

motivate you to achieve the goals of this module that will eventually make you more

aware about Environment and Market.

Learning Goals and Targets

4

Figure 1. Strategic process to achieve the objectives of this module

What’s New

After setting your own personal goals and targets in achieving the objectives

of this module, you will have the opportunity to read and learn more about

environment and market. You will also be given a chance to do practical exercises

and activities to deepen your understanding of the topic.

Task 1

Directions: Answer the following guide questions and write your answers in your

activity notebook.

1. For whom are the product/services aimed at?

__________________________________________________________________________________

_________________________________________________________________________________.

Notes to the Teacher

Let the learners to read and understand the learning objectives.

Before going through this module, answer the questions in What I

Know and refer to the answer key for corrections. Do the different

tasks: What’s New, What’s More, What I Have Learned, What I can Do,

and the Additional Activities. Finally, answer the Assessment and refer

to the Answer Key for correction. After doing all the tasks, the teacher

will inform the learner for his/her progress.

Goals and

Targets Learning

Activities

UI eventually make

you more aware of

your ultimate Goal

Reading Resources and Instructional Activities

5

2. What benefit will the customers expect from the products or services?

__________________________________________________________________________________

_________________________________________________________________________________.

3. How will the product/service differ from the existing brand, or from its

competitors?

__________________________________________________________________________________

_________________________________________________________________________________.

4. What are the needs in business that are important things that every individual

cannot live without in a society?

__________________________________________________________________________________

_________________________________________________________________________________.

What is It

When we talk of product development, we are referring to the process of

making a new product to be sold by a business or enterprise to its customers.

Product development may involve modification of an existing product or its

presentation, or formulation of an entirely new product that satisfies a newly

defined customer’s needs, wants and/or a market place.

The term development in this module refers collectively to the entire process

of identifying a market opportunity; creating a product to appeal to the identified

market; and testing, modifying, and refining the product until it becomes ready for

production.

Likewise, needs and wants of the people within an area should also be taken

into big consideration because everyone has his/her own needs and wants.

However, everyone has different concepts about needs and wants. To illustrate,

needs in business are important things that every individual cannot live without in

a society. These include:

1. basic commodities for consumption

2. clothing and other personal belongings

3. shelter, sanitation and health; and

4. education.

Basic needs are essential to every individual so he/she can live with dignity

and pride in a community of people. These needs can obviously help you generate

business ideas and subsequently to product development.

Product Development

6

Wants are desires, luxuries and extravagance that signify a wealthy and

expensive way of living. Wants or desires are considered above all the basic

necessities of life. Some examples are the eagerness or the passion of every

individual: fashion accessories, expensive shoes and clothes. Traveling around,

eating in an expensive restaurant, watching movies, concerts; having luxurious

cars, wearing expensive jewelries and perfume, living in impressive homes, and

others are also exampling of people’s wants and desire.

People’s needs and wants are the basic indicators of the kind of business

that you may engage into because they can serve as the measure of your possible

success. Some other good points that might be considered in business

undertakings are the kinds of people with special needs, wants, lifestyles, culture

and tradition, and social orientation. To summarize, product development entirely

depends on the needs and wants of the customers.

Another important issue to deal with is the key concepts of developing a

product. The succeeding topic shall enlighten you about the procedure in coming

up with a product.

Concept development is a critical phase in the development of a product.

In this stage, the needs of the target market are identified; competitive products are

reviewed before the product specifications are defined. The product concept is

selected along with an economic analysis to come up with an outline of how a

product is being developed.

Concept

Development

Figure 2: Stages of Concept Development

Plan

Remaining

Development

Project

Perform

Economic

Analysis

Analysis

Competitive

Products

Concept of Developing a Product

Identify

Customer

Needs

Establish

Target

Specifications

Generate

Product

Concepts

Select a

Product

Concept

Refine

Specifications

7

The process of product development follows the following stages:

1. Identify customer needs.

Using survey forms, interviews, researches, focus group discussions, and

observations, an entrepreneur can easily identify customers’ needs and wants. In

this stage, the information that can be possibly gathered here are product

specifications (performance, taste, size, color, shape, life span of the product, etc.).

This stage is considered important because this would determine the products to

be produced or provided.

2. Establish target specifications.

Based on customers’ needs and reviews of competitive products, you can

now establish target specifications of the prospective new product and/or services.

Target specifications are essentially a wish-list.

3. Analyze competitive products.

It is imperative to analyze existing competitive products to provide important

information in establishing products/services specifications. Other products may

exhibit successful design attributes that should be emulated or improved on in the

new product/service.

4. Generate product concepts

After having gone through with the previous processes, you may now develop

a number of product concepts to illustrate what types of products/services are

both technically feasible fitting to the requirements of the target specifications.

5. Select a product concept

Through the process of evaluation between attributes, final concept is

selected. After the final selection, additional market research can be applied to

gather feedback from the representative customers.

6. Refine product specifications

During this stage, the product/ service specifications are refined on the

basis of input from the foregoing activities. Final specifications are the result of

extensive study. Expected service life, and projected selling price and among others

are being considered in this stage.

7. Perform economic analysis

Throughout the process of product development, it is very important to

review and estimate the economic implications regarding development expenses,

manufacturing costs, and selling price of the product/service to be

offered/provided.

8. Plan the remaining development project

During this final stage of concept development, you must prepare a detailed

development plan that includes list of activities, necessary resources and expenses,

and development schedule with milestones for tracking progress.

8

People buy products for many reasons. There must be something in your

products/services that have satisfied or impressed the consumers. In short, when

you meet their expectations, they will continue patronizing your products/ services.

The value that you incorporate to your product is called value proposition.

Value proposition is “a believable collection of the most persuasive reasons why

people should notice you and take the action you’re asking for.” Value is created by

fulfilling deep desires and solving deep problems. This is the reason why people

spend for your products/services.

Innovation is the introduction of something new in your products/services.

This may be a new idea, a new method or a new device. If you want to increase

your sales and profit, you must innovate. Some of the possible innovations for your

products include changing of packaging, improving of taste, color, size, shape and

adjusting the prices. Some of the possible innovations in providing services are

application of new improved methods, additional featured services and freebies.

Unique Selling Proposition is a factor or consideration presented by a seller

to explain why one product or service is different from or better than the other

competitors. Before selling your product or service to your target customers, you

have to sell yourself to it. This is especially important when your product or service

is similar to those around you.

USP would require careful analysis of other businesses’ ads and marketing

messages. If you analyze what they say or what they sell, not just their product or

service characteristics, you can learn a great deal about how companies distinguish

themselves from competitors.

Ways to discover your USP to increase your sales and profits:

• Use empathy: Put yourself in the shoes of your customers. Always focus

on the needs of the target customers and forget falling in love with your own

products/services. Always remember, you are making and providing these

products/services for the target customers to eventually increase sales and

earn profit. Essential questions such as what could make them come back

again and ignore competitions should be asked to oneself. Most possible

answers may be focused on quality, availability, convenience, cleanliness,

reliability and friendliness of the products/services.

Finding Value

Innovation

Unique Selling Proposition (USP)

9

• Identify Customer’s Desires. It is important that you understand what

drives and motivates your customers to buy your products/services. Make

some efforts to find out, analyze and utilize the information what motivates

the customers in their decisions to purchase the product or service.

• Discover customer’s genuine reasons for buying the product.

Information is very important in decision making. A competitive

entrepreneur always improves their products or services to provide

satisfaction and of course retention of customers. As your business grows,

you should always consider the process of asking your customers important

information and questions that you can use to improve your product/

service.

What’s More

Task 2

Direction: Deepen your understanding of the lesson by performing the following

tasks:

1. Browse the internet and view the topics related to:

A. customers’ needs and wants

B. techniques in identifying customers’ needs and wants

C. creativity or innovations in products and services

D. unique selling proposition

E. product development

2. Prepare a short narrative report about the aforementioned topics. You may

highlight the “aspects” that intensify your knowledge of product development. Use

short size bond paper for your output.

What I Have Learned

In order to firm up your understanding of the topic previously presented, you

will be tasked to browse the internet and watch a video of a successful

entrepreneur or practitioner related to electrical business. You have to document

what you’ve seen in the video and present this using a power point presentation for

reflection an appreciation.

Task 3: Browsing the internet

Direction: Answer the following set of questions below and present this using a

power point presentation. Use short size of bond paper for your output.

10

1. How did the successful entrepreneurs identify their customers?

2. What were their considerations in selecting their customers?

3. Explain their product or service became unique to other products.

4. Did they consult somebody before they engaged in their business? Cite sample

insights that they gained from their consultation.

5. What were their preparations before they started the actual business?

6. What are their creative and innovative techniques they adapted to their product

or service? What was the effect of the innovative techniques to the sales and profits

of their business?

7. What strategy did they consider to have a unique selling proposition to their

products/services?

What I Can Do

Task 4: Product Conceptualization

Directions: Using the space and figures below, develop your own concept for your

product or service. Utilize bullets in every stage of product conceptualization in

listing important key ideas.

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

________________________________________________________________________________.

5. Select a Product Concept

➢ ➢

4. Generate Product Concept

➢ ➢

3. Analyze a Competitive Product

➢ ➢

2. Target Specifications

➢ ➢

1. Identify Customers Need

➢ ➢

6. Refine Product

Specification

➢ ➢

7. Prepare a

Product Plan

➢ ➢

11

Scoring Rubrics:

Score Criteria

80 -

100%

The product concept demonstrates complete understanding and

execution to the objective and the content is also error-free.

70 -

79%

The product concept demonstrates considerable understanding and

execution to the objective and the content has some errors.

60 -

69%

The product concept demonstrates some understanding and execution to

the objective and the content also has many errors.

50 -

59%

The product concept demonstrates limited understanding and execution

to the objective and the content also has numerous errors.

Assessment

I. Multiple Choice

Directions: Read, analyze and understand each question carefully for each item.

Write the letter of your answer in your activity notebook.

1. This is a critical phase in the development of a product because the needs of the

target market are identified; competitive products are reviewed before the

product specifications are defined.

A. Concept development C. Business pricing

B. Product development D. Business idea

2. A process of making a new product to be sold by a business or enterprise to the

customers.

A. Product analysis C. Product conceptualization

B. Product development D. Product implementation

3. These are luxuries, advantages and desires that every individual considers

beyond necessary.

A. wants C. desires

B. requirements D. needs

4. This is the factor or consideration presented by a seller that explains why one

product or service is different from or better than that of the competitors.

A. Unique Selling Plan C. Unique Selling Proposition

B. Unique pricing Policy D. Finding Value-added

12

5. The stage in product development in which it is very important to review and

estimate the economic implications regarding development expenses,

manufacturing costs, and selling price of the products to be offered/provided.

A. Concept Development C. Perform economic analysis

B. Project Development D. Refine Product Specification

6. This is the introduction of a new idea to make the product and services more

attractive and saleable to the target customers.

A. New idea C. Creativity

B. Product development D. Innovation

7. What are the four basic needs and wants of people in the society?

A. Basic commodities; clothing; shelter; and education

B. Food; clothing; house; and go to abroad

C. Basic commodities; clothing; food and go to abroad

D. Food; clothing; go to abroad; and education

8. This is created by fulfilling deep desires and solving deep problems.

A. Innovation C. Use empathy

B. Value D. Product concept

9. It is a believable collection of the most persuasive reasons why people should

notice you and take the action you’re asking for.

A. Use empathy C. Value proposition

B. Identify customers need D. Perform economic analysis

10. What is the first stage in the process of product development?

A. Identify customer needs

B. Establish target specifications

C. Analyze competitive products

D. Select a product concept

Additional Activities

Task 5: Puzzle

Directions: Read and analyze the following statements and complete the puzzle

below. Write your answers in your activity notebook.

1. It is the introduction of something new in your product / services.

2. These are desires, luxuries, and extravagance that signify a wealthy and

expensive way of living.

3. It is one of the four basic needs of people in the society.

4. This is the reason why people spend for the products / services.

13

5. After having gone through with the previous processes, you may now develop a

number of product concepts to illustrate what types of products/services are both

technically feasible fitting to the requirements of the target specifications.

6. It refers to the process of making a new product to be sold by a business or

enterprise to its customers.

7. The needs of the market are identified and reviewed before the product

specifications are defined.

4

2 A 5

1 G

3 U I

6 U T E

7 O T V

C

14

Answer Key

Assessment

1.A

2.B 3.A

4.C

5.C

6.B

7.A

8.B 9.C

10.A

Additional activity

(Puzzle)

1.Innovation

2.Wants

3.Education

4.Value 5.Generate product

concept

6.Product development

7.Concept

development

What I Know

1.B

2.C 3.A

4.C

5.A

6.D

7.A

8.B 9.C

10.B

References

Cabusora, Roman A. and Cueto, Marino C. Electrical Installation and Maintenance;

Prinpia Co., Ltd. 2014

https://www.shopify.com.ph/retail/what-is-product-branding-and-why-its-essential-

in-retail

https://www.google.com/search?q=environment+and+market+(em)+ppt&tbm

https://www.google.com/search?q=PRODUCT+DEVELOPMENT+environment+and+

market+(em)+ppt&tbm

https://www.slideshare.net/eivyportuguez/environment-and-market-111131542

https://searchcio.techtarget.com/definition/product-development-or-new-product-

development-NPD

https://searchcio.techtarget.com/definition/product-development-or-new-product-

development-NPD

For inquiries or feedback, please write or call: Department of Education – Schools Division of Negros Oriental Kagawasan, Avenue, Daro, Dumaguete City, Negros Oriental

Tel #: (035) 225 2376 / 541 1117 Email Address: negros.oriental@deped.gov.ph Website: lrmds.depednodis.net