what’s hot in marketing right now. forces in marketing you cannot afford to ignore

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What’s Hot in marketing Right Now. Forces in marketing you cannot afford to ignore. 89 percent of brands will use text and Multimedia Messaging to reach their audiences Online ad spending is up 33% over last year. -Text HAITI LINK -. What’s this RSS Stuff?. - PowerPoint PPT Presentation

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What’s Hot in marketing Right Now.

Forces in marketing you cannot afford to ignore.

89 percent of brands will use text and Multimedia Messaging to reach their audiences

Online ad spending is up 33% over last year

-Text HAITI LINK -

What’s this RSS Stuff?

• Tough age group to market to. Tough age group to market to. • Not all at the same place/stage in lifeNot all at the same place/stage in life• Have to market toward the lifestyle segmentHave to market toward the lifestyle segment• Boomer segment is expected to grow 25% in Boomer segment is expected to grow 25% in

the next decade. All other age segments are the next decade. All other age segments are expected to remain unchanged. expected to remain unchanged.

Even the Corporations are getting sucked in……..

• Corporations can launch a networking site profile for their business giving it a personality that is in touch with their consumer

• "It's similar to a dating site, where you tell people a bit about yourself.”

• People can develop a sense of relationship with these companies

Guerilla Marketing

Guerilla Marketing

Guerilla Marketing

Guerilla Marketing

• Companies are trying to develop new forms of advertising that will reach the consumer.• These new forms aim to break free of the monotony that is everyday marketing.

blŏg• more than 43.1 million blogs

• Important for businesses to utilize to get direct customer feedback

• Development blogs: where businesses get direct input about products and services.

Next week on…

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