work presentation 3.12
TRANSCRIPT
Fueled By Ramen AP Ads Re-Modeling
•Objective- Keep readers’ eyes to the page; signify
the beginning of featured article
WARPED TOUR COLORING
BOOK
• Instructional handouts intended to drive
visitors to the Fueled By Ramen
merchandise tent.
Station Baby
Posters + CD Covers
Station Baby
Atlantic Records: Branding
I was asked by Creative Services to present a concept for directing web traffic
to the Atlantic website. I created Ambush, a web series in the vein of Punk’d or
Jackass that would involve Atlantic artists pulling pranks on fellow band
members on tour.
These webisodes could then be tied in with live music segments or DVD extras
while advertising the Atlantic brand on YouTube
Atlantic Records: Packaging
Awareness Packaging
•When creating packaging for Atlantic Records, it is important to consider material used
(such as plastic), exposing the designers (whether to place the tag inside or out on
clothing), whether to include web links, which artist logo art will be used, and what information will be included about the artists and/or designers
Cobra Starship / Trojan 2Go PowerPoint
•Created PowerPoint presentation
to show what Fueled By Ramen
had delivered to the Trojan brand
•Secured Trojan 2Go sponsorship
by surfing relative websites
•Used Photoshop to highlight
Fueled By Ramen’s banner and
pre-roll ads
Comps for a Hurley design
contest
Atlantic Records Wall Updates
•Objective: Create a wall with
quick information regarding
Atlantic artists
•Purpose: Familiarize incoming
interns with Atlantic roster
•Included
Band members, hometowns,
discography & track listing,
websites, fun facts and more
Weekly Reporting
•Includes
-Late Night & Morning TV Musical
Guests
-Video Adds for VH1 & MTV
stations
-Latest magazine covers and
what’s in them
-Top videos of previous week for
VH1 and MTV.com
-Selected local shows that are
happening that week
-RockBand downloads for the week
-Some album releases for the week
Album Posters/DVD Comps
Album Posters/DVD Comps
Album Posters/DVD Comps
•A lot of comps were
made for this album
and I wanted to take
the opportunity to try a
few
•For a while the band
wanted to use Braille
and butterflies
Vinyl Packaging
Comps
Atlantic Records: Reference Website
•Includes
-Links to Artist Sites
-Latest Publicity Photos
-Links to Soundscan report
-Links to Mediabase report
-One Sheets
-Tour Dates
-Calendars
-Merchandise
-News and updates
Atlantic Records:
Reference Website
LFPs
Slides & LFPs
SXSW 09 Poster Comps
SXSW 09 Poster Comps Cont.
When Worlds Collide Campaign
•Campaign for B.O.B., Cee-Lo, Janelle Monae, Lupe and Donnis
When Worlds Collide Campaign
B.O.B.
Cee-Lo
Janelle Monae
Bring the Fire Vibrate Your Soul Psych Your Mind
