authority rainmaker 2015 quotes & highlights

Quotes & Highlights

C O P Y B L O G G E R A U T H O R I T Y R A I N M A K E R 2 0 1 5

#authority2015 Coverage by @KaneJamison

Daniel

@DanielPink

P I N K #authority2015

Selling – your product, your

service, your content, your idea,

yourself – has changed more in

the past 10 years than in the

previous 100.

Daniel

@DanielPink

P I N K #authority2015

Sales is no longer Alec Baldwin

shouting “Always Be Closing.”

Our new sales principles are:

Attunement – put yourself in your

prospect’s shoes.

Buoyancy – stay afloat in an ocean of

rejection.

Clarity – help your customers find their

problem, not just solve it.

People share interactive content

about twice as much as passive

content.

Interactive content opens up a

new opportunity between free

open content, and traditional

gated content. Scott

@chiefmartec

B R I N K E R

More coverage at TechnologyAdvice.com

#authority2015

Pamela

@pamelaiwilson

W I L S O N


2 of the biggest customer

questions your website needs to

answer:

1. Can I trust you?

2. What do I do next?

#authority2015

Sonia

@soniasimone

S I M O N E


Good marketing helps connect

customers with the outcome or

transformation they’re already

looking for.

#authority2015

Ann

@MarketingProfs

H A N D L E Y


Your brand voice is the starting

point for setting yourself apart,

and it’s not about what you say,

it’s about how you say it.

#authority2015

Jerod

@JerodMorris

M O R R I S


The 4 essential elements of an

audience experience (and a

great podcast) are:

1 – Authenticity

2 – Usefulness

3 – Sustainability

4 – Profitability

#authority2015

Bernadette

@bernadettejiwa

J I W A


Great content doesn’t interrupt, it

educates, inspires, challenges, and

helps people to grow.

If you want to get into your audience's

wallet, you have to get in their hearts.

#authority2015

Chris

@chrisbrogan

B R O G A N


Your email list is not something

you thrash until money comes

out. You exist to serve the

people on your list, and create

value for them.

#authority2015

Sally

@SallyHogshead

H O G S H E A D


You have 9 seconds before your

audience gets distracted. That’s

the attention span of a gold fish.

Being the best no longer matters

if no one knows notices or cares.

#authority2015

Sally

@SallyHogshead

H O G S H E A D


The world isn’t changed by

people who sort of care.

#authority2015

Danny

@dannysullivan

S U L L I V A N


SEO isn’t about “how do I get

keywords into Google,” it’s about

understanding how people search

for information and finding a way

to get in front of them.

#authority2015

Michael

@ipullrank

K I N G


The quick persona process? Take your email

list and run it through Full Contact,

Demographics Pro, and Facebook Audience

Insights. Take that data, break out the

segments you want to focus on, and write up

your persona profiles.

#authority2015

Joe

@JoePulizzi

P U L I Z Z I


It’s easy to find your content

sweet spot – but hardly anyone

“tilts” the content and finds their

own unique angle.

#authority2015

Sean

@seandsouza

D ’ S O U Z A


We’re selling on price, but buyers are

buying on value.

Price dominates when there is an

absence of information to demonstrate

increased value.

#authority2015

Joanna

@JoannaLord

L O R D


Success with testing looks

different to every organization.

You can’t just grab a framework

from other organizations that

do testing well.

#authority2015

Ryan

@ryandeiss

D E I S S


We built out an extensive 365-day drip

campaign and found that most people

stopped opening it after 2 weeks.

Now, we build lots of smaller triggered

campaigns, all of which are less than

10 days.

#authority2015

Henry

@henryrollins

R O L L I N S


DIY entrepreneurs will shape the

future of the world.

Be bold to the point of being

savage. Never put any distance

between you and what you do

because that's your integrity.

#authority2015

Thanks to the Copyblogger team and

all of the speakers for an excellent

conference.

You can find this complete

presentation at ContentHarmony.com,

and see tons of great podcast

coverage with all of the Authority

Rainmaker speakers at

TechnologyAdvice.com.

-Kane Jamison

Kane

@KaneJamison

J A M I S O N

http://www.contentharmony.com/blog/

http://www.technologyadvice.com/

authority rainmaker 2015 quotes & highlights

Marketing

authority2015 coverage

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danielpink p i n

authority2015 sales

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