Content Code

• The colour motif used for this college genre magazine

is black, yellow, and white. Black and yellow used

together often connote a rich/expensive look. The white

however signifies a more pure and fresh look, giving

more light to the main cover image.

• The main subjects dress connotes a wealthy lifestyle

which is aspirational to the audience of young college

students who want a successful career after their

education.

• The subject’s pose and facial expressing connote

enjoyment and happiness, which is also linked to the

wealthy lifestyle that students aspire to.

• The subject is in the centre third signifying his

importance and success. The college also consider

their branding strong because the subject is super

imposed over the main cover line of the magazine.

• The overall idea behind the colour and dress is to pull

out stereotypes of a rich and wealthy company brand

and bring them into the college genre of magazines.

This creates unconventionality which interests new

consumers who aspire this kind of lifestyle.

Technical Code

• The shot type is a medium shot, because the main

focus of the subject is the clothing.

• It is a level camera angle which is quite conventional for

this genre of magazine.

• Very smooth image quality, bold, feathered around

subject to appear neater.

• Very high hey lighting with minimal shadow. This

signifies a fresh and youthful look, appealing to an

audience of students.

• Font used is entirely a sans serif type font, using yellow

and white to break up the various subjects. Bold type

occasionally highlights specific terms or possible page

titles which draws the focus of the reader. This is a

common conventional method used with cover lines.

The font size also varies depending on the signified

importance of the type.

• The puff used is a different colour from the rest of the

colour motif because it juxtaposes against the black.

Language Code

• The puff used contains the word ‘splat’ which is an

onomatopoeia that connotes a sound to the consumer.

This is intended and links to the pink ‘paint mark’ and

the cover line ‘let’s go paintballing’ which is a

stereotypical and common activity for a college student,

therefore appeals to the intended audience.

• Yellow is used with cover lines such as ‘MAKE MONEY

ON CAMPUS’ and ‘THANK GOD IT’S FRIDAY’

because yellow connotes vibrancy and excitement, as

well as the sentences which would also signify

excitement to a young college student (target

audience). It’s also used for the main cover line for the

same effect.

• Product placement is used with the brand placement of

‘BLACKBERRY’ whose target audience are wealthy

businessmen type people which once again links to the

aspirations of the target audience. The intended

reading of this is likely to create the line of appeal of

wealth.