complete list! mindtouch presents the 25 most influential content strategists
DESCRIPTION
At LavaCon this week, our very own Mark Fidelman presented his keynote presentation, “Why Content Strategists are the Next Corporate Rock Stars”. In conjunction with that presentation, we compiled a list of the 25 Most Influential Content Strategists – our look at the next “Rock Stars” in the industry. This presentation includes the entire Top 25. Originally, #’s 25-11 were released before the conference and then the Top 10 was announced onstage at LavaCon.TRANSCRIPT
MindTouch and LavaCon Present: The Top 25 Most Influential
Content Strategists
The Next Corporate Rock Stars
Why Did We Build This List?
Content Strategists are thenext “Corporate Rock Stars”. Why? Because their work has the ability to drive revenue, develop brands, build strongercustomer relationships, and ultimately, most importantly, create engaged communities.
How Did We Arrive at the Top 25?
Working together, MindTouch and the LavaCon team considered a wide range ofmetrics to indentify the most influential content strategists
How Did We Arrive at the Top 25?
We measured reach….
How Did We Arrive at the Top 25?
… and influence
How Did We Arrive at the Top 25?
We also considered how often they drive new
conversations on Content Strategy…
How Did We Arrive at the Top 25?
…and their involvement with standards bodies
How Did We Arrive at the Top 25?
With an objectiveweighting and scoringsystem, we built our
list.
And now, without further ado, MindTouch and LavaCon present a
sneak peek at the 25 Most Influential Content
Strategists, the next
Corporate Rock Stars
Number 25
Jennifer PalmerCreative Lead, Content StrategistWalt Disney Parks and Resorts Online
Number 23
Maxwell HoffmanDirector at Globalization Partners Internationalmaxwellhoffman
Number 22
Sarah Marx CancillaContent Strategy, Facebook
Number 21
Ruth KaufmanDigital Strategist
Razorfishmapkid
Number 20
Corinne Schmid, ECMmDirector, Product MarketingOpen TextitzCorinne
Number 19
Anne HandleyChief Content OfficerMarketingProfs.comMarketingProfs
Number 18
Robert RoseFounder, Chief Trouble MakerBig Blue MooseRobert_Rose
Number 17
Elena Melendy Web Content Strategist Emelendy
Number 16
Garth Von Buchholz Usability DesignUsabilityDesign
Number 15
Joe Gollnerwww.gollner.cajoegollner
Number 14
Lisa WelchmanFounding Partner, WelchmanPierpointlwelchman
Number 13
Seth GottleibContent Here Blog
Number 12
Rachel LovingerContent StrategyRazorfishrlovinger
Number 11
Leen JonesWinning Content
And now…the Top 10 Most Influential Content
Strategists, the Next Corporate
Rock Stars
Number 10
Sarah O’KeefePrincipalScriptorium
@sarahokeefe
Number 9
Bill TrippeVice President, Content StrategiesGilbaneBilltrippe
Number 8
Rahel BailieIntentional Design, Inc
rahelab
Number 7
Jeffrey MacIntyrePredicate, LLC
jeffmacintyre
Number 6
Scott AbelThe Content Wrangler
scottabel
Number 5
Ann RockleyThe Rockley Group
arockley
Number 4
Brian ClarkCopy Blogger
CopyBlogger
Number 3
Krista StevensOn Behalf of, A List Apart
KristaStevens
We’re down to the Top 2…let’s do this…I think people are going to be surprised…
Number 2
Kristina HalvorsonCEO, Brain Traffic
halvorson
…and now…the moment we’ve all been waiting
for…the Most Influential Content Strategist is…
Isn’t this how the Sopranos ended?
…ok no more kidding around…the Most Influential Content
Strategist is…
Number 1
Joe Pulizzi Junta42
juntajoe
Congratulations to all of the Top 25! Check out the MindTouch Blog for a copy
of this presentation, as well as a list of honorable
mentions!
Want to learn more about content strategy and creating communities around your online documentation?
Visit www.mindtouch.com