magazine ancillary deconstruction

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  • 1. Deconstruction of 4 differenttypes of MagazinesKate Wigley

2. WEBSITE PLACED DIRECTLY ABOVE MASTHEAD GIVES READERSTRAPLINEANOTHER WAY TO ACCESS THE BRAND BEST FOR FREEVIEW ANDiPLAYERMASTHEAD SHOWS THAT THE PUBLISHER FAMILIAR TO READER UNDERSTANDS THE AUDIENCES ENCOURAGES BRAND LOYALTYNEEDS AND CATERS FOR THEM VISABLE FROM FAR AWAY CATERS FOR AUDIENCES TRUSTED BRANDCHANGING HABITS EXTENDS BEYOND THE BORDER& SEEMS TO JUMP OUT AT YOUDATE SO THE READER KNOWS WHICHWEEK OF TV THE MAGAZINE ISCOLOUR SCHEME REFERRING TO 3 COLOURS - CLASSY REFLECTS THAT MAGAZINE CAN COLOUR RED ON STARS JACKET BE COLLECTED, NOT JUST TOMATCHES COLOUR SCHEME THROW AWAY REFLECTS GENRE OF MAGAZINECAPTIONFEATURES ANCHORED ONTO STAR STARS EYES IN THE MIDDLE OF PLAY ON WORDS KEEPS ITTHE PAGE DIRECT ADDRESS ENTERTAINING AND INTERESTING IMAGINE DOMINATING THEMAGAZINE MAIN STORY TEXT ANCHORED ONTO STAR,INSTANTLY KNOW WHO HE ISBARCODE / PRICE PRICE = 1.10 AFFORDABLE YET NOT CHEAP, AMAGAZINE TO KEEP 3. Examples of RadioTimes ALL SINGLE STAR MAGAZINES LOOKS CLASSY 4. STRAPLINE 2 WEEKS REVEALED! PULLS THE READER IN GOOD VALUE FOR MONEYMASTHEADWEBSITE ALL LOWER CASE REFLECTS PLACED DIRECTLY ABOVE MASTHEADSIMPLICITY OF MAGAZINE GIVES READER ANOTHER WAY TO ENCOURAGES BRAND LOYALTYACCESS THE BRAND VISABLE FROM FAR AWAY GARISH COLOUR MATCHESCOLOUR SCHEMEFEATURES LOTS OF DIFFERENT FEATURES GOING ON REFLECTS MAGAZINESCOLOUR SCHEME NAME SOAPLIFE NO GENERAL COLOUR SCHEME SHOWS VARIETY OF SOAPJUST LOTS OF COLOURSSTORYLINES WITH KEY QUOTES TO DIFFERENT COLOUR FOR EACHHOOK TO READERSFEATUREANCHORINGPRICE UNDER 1 SUGGESTS THE BOLD TEXT ANCHORED ONTO 3 MAGAZINE IS DISPOSABLECHARACTERS, INSTANTLY CONSIDERED TRASHYRECOGNISE THE STORYLINELAYOUTQUESTIONS LOTS GOING ON HOOK THE READER SO THEY STORYLINES CRAMMED IN TOBUY THE MAGAZINE AND THEIR MAKE THE MAGAZINE SEEMQUESTIONS WILL BE ANSWEREDINTERESTINGINSIDE MAIN WORDS IN BOLD TOSTAND OUT 5. Examples of soaplife MULTIPLE STARS AND FEATURES ON MAGAZINE TRASHY 6. WEBSITE PLACED DIRECTLY ABOVE MASTHEAD GIVES READERANOTHER WAY TO ACCESS THE BRAND COLOUR SCHEMEMASTHEAD 3 COLOURS RED, WHITE, BLACK FABULOUS IS WRITTEN IN ITALICS CLASSY COLOURS REFLECT GENRETO SYMBOLISE THE MAGAZINES MATCHES THE STARS HAIRGENRE AND CLASSCOLOUR, FITS IN REALLY NICELY HIDDEN BEHIND MAIN STARS MAIN FEATURES ARE WHITE, STANDHAIR BECAUSE THE STAR IS ANOUT AGAINST THE RED TOPINSPIRATIONAL FIGURE LOWER CASE AND LOOKS LIKE ITSWRITTEN IN LIPSTICK TO APPEAL TOTHE YOUNG/FEMALE AUDIENCE REACHES BEYOND THE EDGE OFANCHORINGTHE PAGE TO CREATE A LIVELY RED HOT ANCHORED ONTO THEORGANISED CHAOS STAR, PLAY ON WORDS BECAUSE OF THE STARS HAIR COLOUR DONT NEED TO NAME THE STAR BECAUSE SHE IS VERY RECOGNISABLE INSPIRATIONAL TO THE READERSFEATURES WRITTEN IN WHITE TOCONTRAST THE RED TOP INTERESTING FEATURES, SHORTIMAGEAND SIMPLE TO HOOK THE READER STAR IS GIVING EYE CONTACT TODIRECTLY ADDRESS THE READERS CLOSE UP IMAGE SO WE CAN SEE THE TOP SHE IS WEARING OPEN THEMAGAZINE TO FIND WHERE SHE GOTTHE TOP FROM (HOOKS THE READER) 7. Examples of Fabulous ALL SINGLE STAR MAGAZINES WITH MINIMAL FEATURES LOOKSCLASSY AND ELEGANT 8. WEBSITE PLACED DIRECTLY ABOVE MASTHEAD GIVES READER ANOTHER WAY TO ACCESS THE BRANDSTRAPLINEMASTHEAD BEST FOR SKY AND VIRGIN FAMILIAR TO READER SHOWS THAT THE PUBLISHER ENCOURAGES BRAND LOYALTYUNDERSTANDS THE AUDIENCES NEEDS VISABLE FROM FAR AWAYAND CATERS FOR THEM TRUSTED BRAND CATERS FOR AUDIENCES CHANGING HABITSUKS BEST HDEYE-CONTACT ENCOURAGES READER TO ALL STARS GIVING EYECONTACT,TRUST AND USE THIS MAGAZINEFACIAL EXPRESSIONS ARE DIFFERENT HD IS BECOMING INCREASINGLYTO REPRESENT THEIR PERSONALITIESPOPULAR CATERS FOR DIRECT ADDRESS TO DRAWAUDIENCES CHANGING HABITSREADER INANCHORINGCOLOUR SCHEME 3 COLOURS SO THE PAGE ISNT WORD MISFITS IS ANCHORED TOO OVER POWERING AND GARISHONTO STARS SO WE INSTANTLY DIRECT ADDRESS TO DRAWKNOW THE PROGRAMMEREADER IN NEW WRITTEN ABOVE TOREMIND THE READER THAT A NEWSERIES IS COMING ON DATE OF NEW SERIES WRITTENBELOW, EXTRA INFORMATIONFEATURES HEADINGS IN YELLOW BOXES TOSTAND OUT AGAINST MAIN IMAGE 9. Examples of TV&Satellite ONE STAR DOMINATES MAGAZINE BUT MULTIPLE FEATURES LOOKS CLASSY