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NOBODY CRAVES FOR SUSTAINABLE PIZZA11.9.2019
MRKTNG DAY
ANTTI ISOKANGASCHIEF COMMUNICATIONS & CORPORATE RESPONSIBILITY OFFICER
A STRONG BRAND IS NOT BUILTON MARKETING ALONE
UNIQUE CX IS CREATED BY HAPPY EMPLOYEES
KATSO VIDEO
THEY DO NOT COME FORA SUSTAINABLE PIZZA
– BUT THEY WILL RETURN BECAUSE OF IT
MONTHLY BRAND TRACKING: SUSTAINABILITY
0%
10%
20%
30%
40%
50%
60%
70%
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8
2017 2018 2019
Monthly N=1000, representative sample of Finnish population 15–74 year-olds
SUSTAINABLE BRAND INDEX
1
21
41
61
81
2015 2016 2017 2018 2019
37.39.43.46.47.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2013 2014 2015 2016 2017 2018
WOULD YOU RECOMMEND BECOMING A KOTIPIZZA FRANCHISEE?
75%
57%
CHAIN SALES 12 MONTHS ROLLING
50 000
60 000
70 000
80 000
90 000
100 000
110 000
120 000
130 000
140 000
1/09
8 /09
3 /10
10 /10
5 /11
12 /11
7 /12
2 /13
9 /13
4 /14
11 /14
6 /15
1 /16
8 /16
3 /17
10 /17
5 /18
12 /18
7 /19
130 MEUR
In sustainability, and in branding, actions speak louder than words.
A strong corporate culture is built on purpose.
Sustainability does not drive sales yet it can build brands.
Antti IsokangasChief Communications and Corporate Responsibility OfficerKotipizza Group Oyj [email protected]+358 40 511 3799