personal branding presentation
DESCRIPTION
Personal Branding Presentation, presented at the Canisius College Women's Leadership Conference 2011TRANSCRIPT
Personal Branding
Define Yourself for Today’s Dynamic Workplace
Presenters
Leah MacVie
• Instructional Designer, Canisius College
• blogger, photographer, educationist
www.leahmacvie.com
Tom Peters
• VP/Associate Creative
Director, Travers Collins
http://www.traverscollins.com
ABOUT THIS PRESENTATION
A personal branding sampling.
Leading Two Lives
Amber Case• Human Cyborgs
Two lives:• Real,• Virtual-
• Lives on without us.
Digital Dress Up
• Our virtual selves have their own persona and their own style.
Today’s Outline
• What represents you?• Your Personal Press Kit• Your Social Media
WHAT REPRESENTS YOU?Your colors, your logo, your e-mail.
Creating an Identity
• Products represent us, too.• E-mail address,• Resume,• Social media,• Web site.
You are more than black text
on a white page.
Color Scheme
• What are your colors?
• Don’t have a color scheme?• Start with the things
you love!• www.colourlovers.com
Your Logo
• A simple, flexible design.
• Should do the talking for you.
• Don’t have a logo?• Hire someone!
Your E-mail
YOUR PERSONAL PRESS KITDefine who you are to employers.
The Folder
• Plenty of options to choose from!
• 2 pockets, business card slot, CD slot optional, logo on the front.
Letterhead
• Print your own.• Be choosy about
your cardstock.• Logo, name,
address, e-mail, phone number.
Press Release
• Tell your story with:• Qualifications,• Services,• What you can do for
them.
• Logo, name, address, e-mail, phone number.
Resume
• Impress:• Work experience,• Volunteering, • Career successes, • Skills, • Personality traits.
• Logo, name, address, e-mail, phone number.
Curriculum Vitae
• Impress:• Academic,
• Teaching,• Learning,
• Publications,• Awards.
• Logo, name, address, e-mail, phone number.
Networking Card
• A must have!• Like a mini resume.• Logo, name, e-mail,
what you do, social media links.
A Photo
• Consider including a photo.
• Nice, casual shots work best.
• Helps employers put a face with the skills.
DVD or Flash Drive
• Logo on the front, • Documents,
articles, anything you’ve produced.
• www.pexagontech.com
YOUR WEB SITEYour virtual press kit.
For More Info
• Your Web site should house more information about you.
• Purchase a domain name,
• Include a photo.
Pages
• Pages:• About,• Resume,• Education,• Instruction,• Testimonials,• Work produced.
YOUR SOCIAL MEDIABranding your virtual networking spaces.
Blogging
• Make it pretty,• Set a schedule,• Streamline your
workflow,• Offer more options
to connect,• Build your
followers.
• Make it pretty,• Focus your posts,• Create groups to
filter content,• Engage followers
through Q+A,• Is your social media
connected?
• Make it pretty,• Focus your tweets,• Seek out new
clients, • Solve problems,• Drive discussions,• Stay on top of
trends.
• Make it neat,• Complete your
profile,• Participate in
groups.
Help!
• Don’t be afraid to ask for help.• www.elance.com
• Design,• Social media development and
management,• Virtual assistants.
Carve your niche, then own it!
Leah MacVie Tom Peters
@leahmacvie/leah.macvie/in/leahmacvie