social media for nomcvb members
DESCRIPTION
Next level of review for CVB members on important metrics and using Google Analytics to track success of social media outreach and efforts. As well as quick keyword research.TRANSCRIPT
Applied Social Media Join the Party
My Website. My Rules.
But there are things you can and can’t control
Visitors Overview shows total visitors, unique visitors and time on site.
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Narrow down exactly where your visitors are coming from.Google
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You can even get a detailed breakdown into the state and city and the quality of traffic from each.Google
Referring sites can be a powerful resource. Analytics shows the current top referral sites ad the quality of that traffic.
A review of the keywords can also be helpful to determine which search terms have the highest quality and where to focus your SEO and paid search efforts.
Visitor Loyalty and Length of Visit drill further down into visitor behavior.
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Which pages of your site are getting the most traffic and what people are doing on those pages – leaving, continuing into the site? Which products are most popular?
Using Analytics you can track the goals on your website –leads, sales, or particular URLS.Google
House Party
Facebook Customize and tailor your page to best fit the immediate needs of your audience
FacebookFacebook Use Static FBML to create customized tabs to share your Menu, Specials and Cool information.
FacebookFacebook Use WildFire to create promotions, contests and giveaways
FacebookFacebook Connect your other Social Networks to create a 360-degree experience in one place
FacebookFacebook Target Page updates by age, gender and location
Facebook Target new users with Facebook Ads
Facebook\Facebook Measure your success with Facebook Insights
Block Party
Twitter Customize your search to a specificgeographic region
Twitter Organize and effectively handle messages with a third party application like CoTweet
Twitter Create multiple searches
Foursquare
Who’s “checking in” to your business?Foursquare
Yelp
There’s a great big world outside of your block
You are here.
How do you get found?
Social is Searchable
- Own Your Online Presence
op·ti·mize : to make as perfect, effective, or functional as possible
op·ti·mize : to make as perfect, effective, or functional as possible
http://www.google.com/sktool/
There’s no place like home.
FSC |Interactivewww.fscinteractive.com
www.Twitter.com/fscnola
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