social media presence and policy

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I had the pleasure to introduce this workshop and play host to three panelists, Emily Dieringer, Sara Mader and Annie Allen, each from a different Wisconsin Co. Public Health Dept. We've posted all our materials and resources at http://technologyinprevention.wikispaces.com/wspc2011

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  • 1. WisconsinState Prevention Conference
    June 14-16, 2011
    Social Media
    Presence & Policy
    Host/Moderator: LaDonna Coy with
    Emily Dieringer, Winnebago Co. Public Health
    Sara Mader, Madison Dane Co. Public Health
    Annie Allen, Sauk County Public Health
    #WSPC2011

2. LaDonna Coy, MHR, CPS, CDLA
3. #Hashtag
#WSPC2011
http://search.twitter.com
4. Learning Objectives
Define presence in Social Media
Deciding to post or not to post
Share stories and examples
Identify a set of tools to help you define your social media guidelines or policy
5. 6. Networked Expertise
Knowledgegets shared throughout Networks
7. Relationships
Digg
Like
Comment
Tweet
Friend
Share
Text
Follow
Update
make mediasocial!
8. Social
Media
Tools
9. Establish Your Presence by
Connecting
Listening
Sharing
Learn
Participating
Commenting
10. Napkins & Cards
11. Emily DieringerWinnebago Co. Public Health
12. re:TH!NKs Social Media
13. re:TH!NKs Social Media
14. re:TH!NKs Social Media
15. re:TH!NKs Social Media
16. re:TH!NKs Social Media
17. WCHD Social Media
18. WCHD Social Media
19. WCHD Social Media
20. Tracking Social Media
21. Tracking Social Media
22. Organizing Social Media
23. Sara Mader, Madison Dane Co. Public Health
24. Facebook Profile Page
25. Facebook Info Page
26. Annie Allen RN, PHN
Sauk County Health Department
27. WhereTo Get Content?
Websites
YouTube
Twitter
Facebook
News
Coworkers
Community Events
Department Events
28. Be Aware of what You Post
29. Dealing With Negativity
30. 5
Reasons
to have a
Social
Media
Policy
31. 1.Establish Clear Guidelines
32. 2.Identify Standard Responses
33. 3.Have a Consistent, Coordinated Presence
34. 4. Protect
Equipment
Staff time
Data
Reputation(yours & organizations)
35. 5. Have a plan in place for crisis situations
36. 37. Knowledge is shared
And changehappens
Through our Networks
38. Amplified as we
Digg
Like
Comment
Tweet
Friend
Share
Text
Follow
Update
make mediasocial!
39. Social media [is] a rapidly evolving culture, and a fundamental shift in communications, community building and decision making.
To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era.
--Lisa Colton, Darim
40. References & Resources
All materials and links from todays workshop http://technologyinprevention.wikispaces.com/wspc2011
Red Cross Social Media Strategy Handbook http://sites.google.com/site/wharman/social-media-strategy-handbook
Mayo ClinicPolicy
http://sharing.mayoclinic.org/guidelines/for-mayo-clinic-employees/
Policy Tool for Social Media
http://socialmedia.policytool.net/
CDC Social Media Tools, Guidelines and Best Practiceshttp://www.cdc.gov/SocialMedia/Tools/guidelines/index.html
41. References & Resources
Social Media Guidelines by Socialfishhttp://www.socialfish.org/2009/10/drafting-socmed-guidelines.html
NTEN Tips for writing your first social media policy http://www.nten.org/blog/2010/02/17/tips-writing-your-first-social-media-policy
Photo CitationsAll Photos from Istockphoto.com or Shutterstock.com
42. This presentation is licensed under CREATIVE COMMONS.
This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license.The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.
Suggested Attribution:
Source: LaDonna Coy, MHR, CPS, CDLA with Learning Chi, Inc. with Emily Dieringer, Winnebago Co. Public Health; Sara Mader, Madison Dane Co. Public Health; Annie Allen, Sauk County Public Health;for the Wisconsin State Prevention Conference, June 14-16, 2011.