aiesec indonesia |1314| sdp igip w2 - effective market research
TRANSCRIPT
EFFECTIVE MARKET RESEARCH
Whom to approach for my Product?
How do you think you should do it?
IMPORTANT Things
What we offer? Who would be interested? How we find them?
I. What We Offer?
What we (AIESEC) are going to do? What is the objective? Why we are coming to You?
Help we need Why specifically You
What is the benefit for You? What is our role?
Global Internship Program
Sub-Product
Teaching sub product is now divided into 5 sub issues:
1. Teaching Languagea) Teaching Englishb) Teaching (Other) Specific Languagec) Teaching English for Business
2. Teaching Subject – Islamic Studies3. Teaching – Education system Management
Teaching
Marketing sub-product divided into 4 sub-issues:
1. Marketing for Hotel and Tourism2. Marketing for Big company3. Marketing for foreign company
Marketing
II. Who Would Be Interested?1. What kind of company?
Do your research Based on Sub-Product
Teaching
1. Language
Banking
airlines
Multinational
Hotel & tourism
Targeted Industry
Teaching
2. Islamic Studies
Islamic Middle School (MTS)
Islamic High School (MA)
Islamic University (Muhammadyah, UIN)
Targeted Industry
Teaching
3. Education System
Public & Private Middle school
Public & Private high school
Yayasan/NGO
Targeted Industry
Marketing
1. Hotel and Tourism
4-5 stars hotel
International minded hotel
Targeted Industry
Marketing
2. Big Business (Big Company)
Indonesian company that go global
Indonesian company that has 100> employees (big range company)
Targeted Industry
Marketing
2. International Business/Marketing (Foreign Company)
TOP Investor Country in Indonesia (reseach the company)
Company which has expansion plan to Indonesia
Company which has branch in Indonesia
Targeted Industry
II. Who Would Be Interested?1. What kind of company?
Do your research Based on Sub-Product
2. Who is responsible in the company? Marketing Responsible PR Responsible Upper Management
III. How We Find Them?
1. Current Partners who buy the same product who buy other product
2. Alumni who is working in the industry related
3. Networking Events Of Industry related
4. Internet Forum of industry related Website of the company