magazine deconstruction
Post on 01-Dec-2014
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Deconstruction of 4 different types of Magazines
Kate Wigley
MASTHEAD● FAMILIAR TO READER● ENCOURAGES BRAND LOYALTY● VISABLE FROM FAR AWAY● TRUSTED BRAND● EXTENDS BEYOND THE BORDER & SEEMS TO JUMP OUT AT YOU
STRAPLINE● ‘BEST FOR FREEVIEW AND
iPLAYER’● SHOWS THAT THE PUBLISHER
UNDERSTANDS THE AUDIENCE’S NEEDS AND CATERS FOR THEM
● CATERS FOR AUDIENCE’S CHANGING HABITS
BARCODE / PRICE● PRICE = £1.10
● AFFORDABLE YET NOT CHEAP, A MAGAZINE TO KEEP
WEBSITE● PLACED DIRECTLY ABOVE MASTHEAD – GIVES READER
ANOTHER WAY TO ACCESS THE BRAND
COLOUR SCHEME● 3 COLOURS - CLASSY● COLOUR RED ON STAR’S JACKET MATCHES COLOUR SCHEME● REFLECTS GENRE OF MAGAZINE
FEATURES● STAR’S EYES IN THE MIDDLE OF THE PAGE – DIRECT ADDRESS● IMAGINE DOMINATING THE MAGAZINE – MAIN STORY● TEXT ANCHORED ONTO STAR, INSTANTLY KNOW WHO HE IS
CAPTION● ANCHORED ONTO STAR
● PLAY ON WORDS – KEEPS IT ENTERTAINING AND INTERESTING
DATE● SO THE READER KNOWS WHICH
WEEK OF TV THE MAGAZINE IS REFERRING TO
● REFLECTS THAT MAGAZINE CAN BE COLLECTED, NOT JUST TO
THROW AWAY
Examples of ‘RadioTimes’
ALL SINGLE STAR MAGAZINES – LOOKS ‘CLASSY’
MASTHEAD● ALL LOWER CASE – REFLECTS SIMPLICITY OF MAGAZINE● ENCOURAGES BRAND LOYALTY● VISABLE FROM FAR AWAY● GARISH COLOUR – MATCHES COLOUR SCHEME
COLOUR SCHEME● NO GENERAL COLOUR SCHEME JUST LOTS OF COLOURS● DIFFERENT COLOUR FOR EACH FEATURE
STRAPLINE● ‘2 WEEKS REVEALED!’ PULLS THE READER IN
● GOOD VALUE FOR MONEYWEBSITE
● PLACED DIRECTLY ABOVE MASTHEAD – GIVES READER ANOTHER WAY TO
ACCESS THE BRAND
FEATURES● LOTS OF DIFFERENT FEATURES
GOING ON – REFLECTS MAGAZINE’S NAME ‘SOAPLIFE’
● SHOWS VARIETY OF SOAP STORYLINES WITH KEY QUOTES TO
HOOK TO READERS
ANCHORING● BOLD TEXT ANCHORED ONTO 3 CHARACTERS, INSTANTLY RECOGNISE THE STORYLINE
QUESTIONS● HOOK THE READER SO THEY BUY THE MAGAZINE AND THEIR QUESTIONS WILL BE ANSWERED INSIDE● MAIN WORDS IN BOLD TO STAND OUT
PRICE● UNDER £1 SUGGESTS THE
MAGAZINE IS DISPOSABLE● CONSIDERED ‘TRASHY’
LAYOUT● LOTS GOING ON
● STORYLINES CRAMMED IN TO MAKE THE MAGAZINE SEEM
INTERESTING
Examples of ‘soaplife’
MULTIPLE STARS AND FEATURES ON MAGAZINE – ‘TRASHY’
MASTHEAD● ‘FABULOUS’ IS WRITTEN IN ITALICS TO SYMBOLISE THE MAGAZINE’S GENRE AND CLASS● HIDDEN BEHIND MAIN STAR’S HAIR BECAUSE THE STAR IS AN INSPIRATIONAL FIGURE● LOWER CASE AND LOOKS LIKE IT’S WRITTEN IN LIPSTICK TO APPEAL TO THE YOUNG/FEMALE AUDIENCE● REACHES BEYOND THE EDGE OF THE PAGE TO CREATE A LIVELY ‘ORGANISED CHAOS’
COLOUR SCHEME● 3 COLOURS – RED, WHITE, BLACK
● CLASSY COLOURS – REFLECT GENRE● MATCHES THE STAR’S HAIR COLOUR,
FITS IN REALLY NICELY● MAIN FEATURES ARE WHITE, STAND
OUT AGAINST THE RED TOP
WEBSITE● PLACED DIRECTLY ABOVE MASTHEAD – GIVES READER
ANOTHER WAY TO ACCESS THE BRAND
ANCHORING● ‘RED HOT’ ANCHORED ONTO THE
STAR, PLAY ON WORDS BECAUSE OF THE STAR’S HAIR COLOUR
● DONT NEED TO NAME THE STAR BECAUSE SHE IS VERY RECOGNISABLE
– INSPIRATIONAL TO THE READERS
IMAGE● STAR IS GIVING EYE CONTACT TO
DIRECTLY ADDRESS THE READERS● CLOSE UP IMAGE SO WE CAN SEE
THE TOP SHE IS WEARING – OPEN THE MAGAZINE TO FIND WHERE SHE GOT THE TOP FROM (HOOKS THE READER)
FEATURES● WRITTEN IN WHITE TO CONTRAST THE RED TOP ● INTERESTING FEATURES, SHORT AND SIMPLE TO HOOK THE READER
Examples of ‘Fabulous’
ALL SINGLE STAR MAGAZINES WITH MINIMAL FEATURES – LOOKS ‘CLASSY’ AND ‘ELEGANT’
STRAPLINE● ‘BEST FOR SKY AND VIRGIN’
● SHOWS THAT THE PUBLISHER UNDERSTANDS THE AUDIENCE’S NEEDS
AND CATERS FOR THEM● CATERS FOR AUDIENCE’S CHANGING
HABITS
MASTHEAD● FAMILIAR TO READER● ENCOURAGES BRAND LOYALTY● VISABLE FROM FAR AWAY● TRUSTED BRAND
‘UK’S BEST HD’● ENCOURAGES READER TO TRUST AND USE THIS MAGAZINE● HD IS BECOMING INCREASINGLY POPULAR – CATERS FOR AUDIENCE’S CHANGING HABITS
WEBSITE● PLACED DIRECTLY ABOVE MASTHEAD – GIVES READER
ANOTHER WAY TO ACCESS THE BRAND
EYE-CONTACT● ALL STARS GIVING EYECONTACT,
FACIAL EXPRESSIONS ARE DIFFERENT TO REPRESENT THEIR PERSONALITIES
● DIRECT ADDRESS TO DRAW READER IN
ANCHORING● WORD ‘MISFITS’ IS ANCHORED ONTO STARS SO WE INSTANTLY KNOW THE PROGRAMME● ‘NEW’ WRITTEN ABOVE TO REMIND THE READER THAT A NEW SERIES IS COMING ON● DATE OF NEW SERIES WRITTEN BELOW, EXTRA INFORMATION
COLOUR SCHEME● 3 COLOURS SO THE PAGE ISNT TOO
OVER POWERING AND GARISH● DIRECT ADDRESS TO DRAW
READER IN
FEATURES● HEADINGS IN YELLOW BOXES TO STAND OUT AGAINST MAIN IMAGE
Examples of ‘TV&Satellite’
ONE STAR DOMINATES MAGAZINE BUT MULTIPLE FEATURES – LOOKS ‘CLASSY’
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