community links: engaging communities through social media

Download Community Links: engaging communities through social media

Post on 05-Dec-2014



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A presentation for the Locality 2012 Convention - one part of a session on engaging communities through social media detailing some of Community Links projects and the learning from them


  • 1. Using Social Media Richard McKeever Communications Manager Community Links
  • 2. Community Links Multipurpose Community Organisation Based in east London Broad range of projects with 16,000 people every year. 30 years of experience working with local people to support children, young people, adults and families. Share lessons with government through policy work Consultancy Supporting practitioners to achieve social change.
  • 3. Why Social Media Build and strengthen networks No cost (or low cost) Disintermediation Immediate Own channels Develop resources Expectations of others
  • 4. Newham Views Olympic Summer Project Multiple voices Differing opinions Content aggregation from: Facebook, Flickr, Twitter, YouTube.
  • 5. Working with others With The Guardian - #AdviceLive. Embedded journalist live Tweeting real time stories of advice sessions. Content from three UK centres aggregated on Guardian Money website
  • 6. Themed Blog Weeks Featured Blogging weeks e.g. media perceptions of poverty with guest bloggers.
  • 7. Video Storytelling EY2010 European Year against Poverty and Social Exclusion Projects across the UK supported to tell their own story Film making competition six finalists won video camera equipment and supported to upload short film to YouTube Judges viewed online and public vote for the winner.
  • 8. Platform: Its Not about the Bike Tools for communication are varied but always remember Audience Tone Engagement and amplification Authenticity
  • 9. Conversation or Broadcast?For the last fifty years the two mostimportant communications media inmost peoples lives were thetelephone and television: differentmedia with different functions. Itturns out that the differencebetween conversational tools andbroadcast tools was arbitrary, butthe difference between conversingand broadcasting is real. Clay Shirky Here Comes Everybody Penguin NewYork 2008
  • 10. Brevity Source:
  • 11. Tips and Resources NFP Tweetup Media Trust Top Tips Learning Pool: Quick Start Guide for those in or around Government Social by Social A practical guide to using new technologies to deliver social impact
  • 12. ContactRichard McKeeverCommunications ManagerCommunity Links105 Barking RoadLondon E16 4HQemail: richard.mckeever@community-links.orgweb: @comm_linksfacebook:


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