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2015Interreg 25 years

Cesena, 23 September 2015, SUMLAB

Gianluca Comuniello, European Commission

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In the next 15 minutes you will

• See a movie• Listen to a song (and sing it?)• Hear stories about Love without

Borders

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All of this because we realised that…

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Brussels, we have a problem

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The majority of border residents (2/3) are not aware of EU funded cross-border activities in their region

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Where do we go from here?

A BIG information

SPLASH needed

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BUT…How do we get

attention?How do we go

BEYOND getting attention?

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Capitalisation Communication: what we did

• The 25 years of Interreg proved to be a golden opportunity to look back…

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Communication on the future

(going beyond)

…. But also to look forward

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We targeted

3 different objectives

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1) 1) Getting EC and Brussels stakeholders 2) (the 'Brussels bubbles") on board

• Feb 2015: DG REGIO internal event "Getting to know your Interreg colleagues"

• June and September 2015: article in Commission en Direct

June2015: extended Panorama article 'Interreg turns 25'

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• 4 september-30 October: Exhibition in the 12 lifts of the Berlaymont building

• 17-27 October: outside exhibition on the Solidarnosc Square before the EP (tbc)

• July 2015: Interreg 's Top 5 achievements illustrated by 5x5 projects on Inforegio interreg25 page: http://ec.europa.eu/regional_policy/en/policy/cooperation/european-territorial/interreg25years

• 18 November: Interreg @ Luxembourg GAC (General Affairs Council)+ support from Luxembourg Presidency, EP REGI Committee, Committee of the Regions

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1) The "Brussels bubbles" on board

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• Inform Network december 2014 and June 2015• Interact Winter Newsletter: Commissioner interview announcing

the need to improve communication• An "Interreg Dictionary" in collaboration with the University of

Strasbourg• Project Slam: competition between programmes on how to

communicate projects• Ekiden- Interreg challenge (25 teams for 25 years):

http://ec.europa.eu/regional_policy/index.cfm/en/policy/cooperation/european-territorial/interreg25years/ekiden/

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2) Going to the programmes and the Interreg community

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2) Going to the programmes and the Interreg community:

European Cooperation Day 2015

Promotional video and song

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Conference

THE EVENT: 15-16 September, lunch to lunch (15 September morning: DG Regio annual meeting with Interreg MAs)

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Day One- Celebration 12:30 Registration, Lunch13:30 Welcome14:00 History of INTERREG14:45 The Role of INTERREG16:15 Break16:45 Thinking out of the box 18:15 Project Slam19:30 Networking Dinner

Day Two - What's next8:30 Coffee 09:00 Opening 09:15 Taking a global view 10:30 Coffee break 11:00 Building on 25 years 12:30 Conclusions 13.00 Lunch 14.15 Option for guided tour around Belval

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• EU Love Without Border teaser on Facebook

• 9 May 2015: announcement #eulovewithoutborders winning couple amidst Franco-Belgian Waffles degustation at Brussels JPO (Journées Portes Ouvertes)

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3) From Berlaymont… to "Main Street": the citizens

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• Slogan contest: Voting for the most original and catchy slogan to represent Interreg

Public voting on Facebook between 1-31 July

International, national, local media coverage of the 15-16 September celebrations

1 project a day- 25 in total - for Interreg 25th anniversary ahead of 15-16 celebrations: http://ec.europa.eu/regional_policy/en/policy/cooperation/european-territorial/interreg25years/

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3) From Berlaymont… to "Main Street": the citizens

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• ARTE Film• Animation Film: "Borders, not barriers"(link and visual

here)

• 21 Sept -21 Dec online PUBLIC CONSULTATION launched through a Senior Management Roadshow

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3) From Berlaymont… to "Main Street": the citizens

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Open questions

• How to go local effectively?• How to break the languages barrier?•How to make the communication effort lasting and sustainable?

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