Use your CMS to engage with your clients

Download Use your CMS to engage with your clients

Post on 13-May-2015

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Many businesses use CMS websites to 'push' their message, rather than to engage. Hire Neogain to help you develop your website.

TRANSCRIPT

  • 1.
    • Use your CMS to engage with your clients
  • Dont just push your content, but engage. Your website is an opportunity to not just push your message, but to enable a dialogue with your clients and prospects.
  • How you communicate depends upon your business, but this article will give you examples of how you can use your website for more than informing others of your offerings.

2.

  • Make communication easier.
  • Many websites offer a contact form to enable people to easily send a message. This often works more in the favour of the website owner, than the visitor, as it helps prevent spam, as many website owners than dont provide an email address.
  • Yet the website visitor is often constricted to a small message window, which sometimes is frustrating to use.

3.

  • Instead a website owner can use contact forms to engage in a more meaningful way, such as providing drop-down lists, attachment and selection boxes, plus naturally providing a larger area to write the message itself.
  • This then results in the website owner receiving specific data, which can help improve the response from the website team.

4.

  • You can even go a step further and provide an online assistant option via your website.
  • Enabling people to contact a staff member via a text window, if they have a question at any stage of visiting your website.
  • This instant messaging can then help facilitate communication in the first place, plus help speed up communication.

5.

  • Add a forum.
  • A forum isnt right for everyone and can actually lead to problems, especially if not regularly moderated.
  • Even if your business sells a good product or service, unhappy customers can happen to any business from time to time, and a forum could prove to be an anti-sales issue, rather than helping to improve communication.

6.

  • However for some websites,forums are ideal, especially for those running communities.
  • Plus a forum can help you grow website pages and thus can work towards search engine placement.

7.

  • Go social!
  • Often businesses fail to properly highlight to clients their social network accounts, yet social networks can be integrated into websites in different ways.
  • From informing clients of your social network accounts, listing your latest social network updates, else listing updates via a topic or hash-tag (Twitter), they enable you to extend your communication reach.

8.

  • Popular content management systems enjoy a wide range of social network plugins, but also it is relatively easy for a website developer to use RSS feeds for accounts, to place within a website.

9.

  • Conclusion
  • Often you can use a plugin for the content management system, else third-party generic modules that can work with a wide range of content management systems. A website shouldnt just be about talking to your clients, but also configured so your visitors can more easily communicate with you.
  • If you require awebsite developer , please hire Neogain.