Use your CMS to engage with your clients

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Post on 13-May-2015




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Many businesses use CMS websites to 'push' their message, rather than to engage. Hire Neogain to help you develop your website.


<ul><li>1.<ul><li>Use your CMS to engage with your clients </li></ul></li></ul> <ul><li>Dont just push your content, but engage. Your website is an opportunity to not just push your message, but to enable a dialogue with your clients and prospects.</li></ul> <ul><li>How you communicate depends upon your business, but this article will give you examples of how you can use your website for more than informing others of your offerings. </li></ul> <p>2. </p> <ul><li>Make communication easier. </li></ul> <ul><li>Many websites offer a contact form to enable people to easily send a message. This often works more in the favour of the website owner, than the visitor, as it helps prevent spam, as many website owners than dont provide an email address.</li></ul> <ul><li>Yet the website visitor is often constricted to a small message window, which sometimes is frustrating to use. </li></ul> <p>3. </p> <ul><li>Instead a website owner can use contact forms to engage in a more meaningful way, such as providing drop-down lists, attachment and selection boxes, plus naturally providing a larger area to write the message itself.</li></ul> <ul><li>This then results in the website owner receiving specific data, which can help improve the response from the website team. </li></ul> <p>4. </p> <ul><li>You can even go a step further and provide an online assistant option via your website.</li></ul> <ul><li>Enabling people to contact a staff member via a text window, if they have a question at any stage of visiting your website.</li></ul> <ul><li>This instant messaging can then help facilitate communication in the first place, plus help speed up communication. </li></ul> <p>5. </p> <ul><li>Add a forum. </li></ul> <ul><li>A forum isnt right for everyone and can actually lead to problems, especially if not regularly moderated.</li></ul> <ul><li>Even if your business sells a good product or service, unhappy customers can happen to any business from time to time, and a forum could prove to be an anti-sales issue, rather than helping to improve communication. </li></ul> <p>6. </p> <ul><li>However for some websites,forums are ideal, especially for those running communities.</li></ul> <ul><li>Plus a forum can help you grow website pages and thus can work towards search engine placement. </li></ul> <p>7. </p> <ul><li>Go social! </li></ul> <ul><li>Often businesses fail to properly highlight to clients their social network accounts, yet social networks can be integrated into websites in different ways.</li></ul> <ul><li>From informing clients of your social network accounts, listing your latest social network updates, else listing updates via a topic or hash-tag (Twitter), they enable you to extend your communication reach. </li></ul> <p>8. </p> <ul><li>Popular content management systems enjoy a wide range of social network plugins, but also it is relatively easy for a website developer to use RSS feeds for accounts, to place within a website. </li></ul> <p>9. </p> <ul><li>Conclusion </li></ul> <ul><li>Often you can use a plugin for the content management system, else third-party generic modules that can work with a wide range of content management systems. A website shouldnt just be about talking to your clients, but also configured so your visitors can more easily communicate with you. </li></ul> <ul><li>If you require awebsite developer , please hire Neogain.</li></ul>