btv media group · the bulgarian football fans could follow the biggest club championship on btv...

bTV MEDIA GROUP

OUTPERFORMING THE MARKET TRENDS

AUDIENCE SHARES in % – BMG channelsPERIOD: 1 SEP - 31 DEC 2014 vs. 1 SEP - 31 DEC 2013

WE GROW SIGNIFICANTLY AMONG KEY TARGET GROUPSAudience share/Autumn 2014

Our channels show audience share growth YoY among key target groups

The audience shares of both MTG or MTG+represented decline with -7% among TG18‑49 and -9% TG18‑34

M18-49W25-5418-4918-34

34.4

2013 2014 2013 2014 2013 2014 2013 2014

37.7

34.1

36.7

34.2

37.9

33.5

35.7+ 10% + 8% + 11%

+ 7%

Source: Garb, Nationally representative people meter panel

BUT ESPECIALLY AMONG THE YOUNG AND URBANAudience share / Autumn 2014

NatioNal UrbaN Sofia

AUDIENCE SHARES in % – BMG channelsTARGET GROuP: 18-34 PERIOD: 1 SEP - 31 DEC 2014 vs. 1 SEP - 31 DEC 2013


34.433.9

32.8

25.1 25.2 25.127.6 27.9

30.1

37.7 38.339.7

BMG BMG BMGMTG MTG MTG2013 2013 20132013 2013 20132014 2014 20142014 2014 2014

+10% +13% +21%

–9%–10%

–17%

AVERAGE DAILY REACH - BMGPERIOD: 01 SEP - 31 DEC 2014 vs. 01 SEP - 31 DEC 2013

WE GROW SIGNIFICANTLY AMONG KEY TARGET GROUPSDaily reach/ Autumn 2014

The AVG Daily Reach of our channels achieves up to 16% growth YoY among key target groups

M18-49W25-5418-4918-34

43.4

50.2 49.8

55.3 55.259.6

48.4

54.1

+ 16%

+ 11%+ 8%

+ 12%

2013 2014 2013 2014 2013 2014 2013 2014


WE OUTPERFORM MTG SIGNIFICANTLY AMONG KEY TARGET GROUPSMinutes per day/Autumn 2014

MINUTES per DAYPERIOD: 01 SEP - 31 DEC 2014 vs. 01 SEP - 31 DEC 2013

MTG

bMG

The audience spends daily 47% (TG18-34) and 38%(TG 18-49) more time on our channels compared to the channels of MTG

M 18-49W 25-5418-4918-34

48.7

33.2

61.0

44.2

77.7

58.555.6

39.6+ 47%

+ 38%

+ 33%

+ 40%


WE DELIVER HIGHER DAILY REACHDaily reach/ Autumn 2014

AVERAGE DAILY REACHPERIOD: 01 SEP - 31 DEC 2014

The AVG Daily Reach of our channels is 30% (TG18-49) and 42% (TG18-34) higher than the AVG Daily Reach of MTG channels

M18-49W25-5418-4918-34

50.2

35.3

55.3

42.4

59.6

49.154.1

40.9

+ 42%

+ 30%+ 22%

+ 32%


MTG

bMG

WE OUTPERFORM THE MARKET ON KEY PERFORMANCE INDICATORSPeriod: Autumn 2014 vs. 2013

CHANGE IN % - RTG%, MINUTES PER DAY, DAILY REACH %, SHARE % TG 18-49 | PERIOD: 1 SEP - 31 DEC 2014 vs. 1 SEP - 31 DEC 2013

BMG exceeds the market trends and achieves a positive change compared to fall 2013 Better results indicate not only increased number of viewers but higher loyalty


MTGRepresented

&

MTG

Total

bMG

RATING MINUTES REACH SHARE

-4% -4%

4% 4%

9%

9%

8%

0.0%


BMG exceeds the market trends and achieves a positive change compared to fall 2013 Better results indicate not only increased number of viewers but higher loyalty MTG goes even below the negative market trends More viewers are curious to interact but less viewers are satisfied to stay


WE OUTPERFORM THE MARKET ON KEY PERFORMANCE INDICATORSPeriod: Autumn 2014 vs. 2013

RATING MINUTES REACH SHARE

-4% -4%

-8%

4% 4%

9%

9%

15%

8%

0.0%

-12% -12%

MTGRepresented

&

MTG

Total

bMG


BMG exceeds the market trends and achieves a positive change compared to fall 2013 Better results indicate not only increased number of viewers but higher loyalty MTG goes even below the negative market trends More viewers are curious to interact but less viewers are satisfied to stay Represented channels don't revive MTG’s performance Even with the accumulated results of the other 11 channels represented MTG’s results stay negative

Source: Garb, Nationally representative people meter panel RATING MINUTES REACH SHARE

14%

-11% -11%

-7%-4% -4%

-8%

4% 4%

9%

9%

15%

8%

0.0%

-12% -12%

WE OUTPERFORM THE MARKET ON KEY PERFORMANCE INDICATORS

MTGRepresented

&

MTG

Total

bMG

Period: Autumn 2014 vs. 2013

bTV is a and superbrand among a large and loyal audiencebTV is a and

bTV IS THE MOST FAVOURITE CHANNEL

39 %19 %

5 %

4 %

5 %

Even the next 4 channels combined are favourite to a smaller part of the audience.

MARKET LINKSNational Representative Survey 1220 Respondents, 18-54

Nova

bTV

BNT1

Dis-covery

Nat-Geo

… AND WE ENJOY SUSTAINED AUDIENCE LOYALTY

MARKET LINKS National Representative Survey 1220 Respondents, 18-54

0.95 0.95

0.91

0.81

2013 20132014 2014

Nova

bTV-11%

Loyalty Index Trend(favorite vs. most watched ratio)

We create positive context via excellent programing mix

LOCAL CONTENT IS THE KINGLocal Productions Audience Shares 18-49 March - 31 December 2014

NOVA

bTV

Bul

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a’s

got

Tale

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(bT

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The

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(bT

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Surv

ivo

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ambo

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(bT

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True

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(bT

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Pay

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VIP

BR

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HE

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(N

ova

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BIG

BR

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ER A

LL S

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S 20

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Your

Fac

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Fam

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(N

ova

)

The

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ova

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Kit

chen

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(N

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Big

Ho

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(N

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Dan

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(No

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36.8 36.3

32.1 31.4

27.724.6 23.6 22.6 22.2

18.316.4 16.1

Leaders in all key genres

The most trusted TV personalities that are recognised even by our competitors

International experience with local flavour

We have the most influential newscast

WE ARE TRUSTWORTHY

Source: Open Society survey, 2014

43%

21%

20%

2%

1%

0.40%

БТВ

БНТ1

Нова ТВ

ТВ7

СКАТ

Канал 3

Which TV channel do you trust the most when you need information about the situation in Bulgaria?BNT1

NOVA

TV7

SKAT

Kanal3

bTV

BTV’S NEWSCASTSThe most influential news source, leader in all key targets

CENTRAL NEWSCASTS ON WEEKDAYS 18-49 Audience Share Comparison

Source: GARB Nationally Representative Panel 01 Jan - 31 Dec 2014

NOVA

bTV

45.840.3 41.2

44.5

21.8 21.0 21.7 23.0

4+ 18-34 18-49 W25-54

+ 90%+ 111%

+ 92%+ 94%

WE INTRODUCE AND DEVELOPthe most popular and fresh TV personalities in Bulgaria

Тази сутрин (bTV)

Здравей България (Nova)

Dec-14Nov-14Oct-14Sep-14Aug-14Jul-14Jun-14

33.0 31.8 32.9 34.037.9 38.7

35.4

23.622.2 21.6 22.0

24.4 24.1 24.4

BTV’S MORNING BLOCKAudience share 18‑49

Source: GARB Nationally Representative Panel

Hello, Bulgaria (Nova)This morning. (bTV)

MINUTESAudience share 18‑49

ДИК OFF (Nova)120 минути (bTV)

Dec-14Nov-14Oct-14Sep-14Aug-14Jul-14Jun-14May-14Apr-14Mar-14Feb-14Jan-14

19.4

15.7

14.2

13.3

15.1

18.8 17.9 18.6

20.8

23.624.3 23.7

16.615.0

13.4

14.3

15.0 14.414.7

13.5 14.6 14.9 14.4


DikOFF (Nova)120 minutes (bTV)

WEEKEND MORNING BLOCK

30.2

24.625.8

24.0

27.4

23.925.0

27.3 27.4

34.3

28.1

16.117.7

16.6

19.0

20.821.1

16.716.0

12.9

16.6 16.6

19.8

25.523.7

25.624.1

26.426.0

23.0

25.2 25.3

28.3 27.5

11.5

19.2

13.9

16.7 15.3

20.0

16.7

19.3

13.5

16.514.7 14.8

(bTV)

()

DecNovOctSepAugJulJunMayAprMarFebJan

(bTV)

()

DecNovOctSepAugJulJunMayAprMarFebJan


Wake up... (Nova) Wake up... (Nova)This Saturday (bTV) This Sunday (bTV)

Audience share 18‑49 І 2014

bTV’S WEATHERTop weather show, hosted by the most attractive TV personality in Bulgaria

42.7

18.8NOVA

bTV+ 127%

WEATHER FORECAST CENTRAL NEWSCASTS ON WEEKDAYS18-49 Audience Share Comparison

Source: Garb, Nationally representative panel01 Jan - 31 Dec 2014

Source: GARB Nationally Representative Panel 1 Aug – 31 Dec 2014

MatchesChampions League

MatchesBulgarian Championship

MatchesEnglish Premier League

NOVA+Diema

Diema

bTVAction

AUDIENCE SHAREMATCHES CLUB CHAMPIONSHIPSAutumn 2014

bTV Media Group acquired the exclusive rights to broadcast “Champions League” until 2018!The Bulgarian football fans could follow the biggest club championship on bTV Action, RING.BG and online on Voyo.bg.In addition, bTV Media group launched the web‑based CHAMPIONS TV – real time streaming service for best moments of all Champions Leagues matches of the group phase.The spring season starts in February and finish with the big Final in Berlin in the beginning of June.

CHAMPIONS LEAGUEThe best club championship is here

14.8

19.221.7

8.5

11.7 11.0

5.1

8.19.4

M18-49 M18-3418-49

We are the best reachbuilderWe deliver as promised

BMG IS THE BEST REACH BUILDERADDED VALUE BEYOND THE NUMBERS

W25-54 Reach Campaign Simulation Oct-Dec 2014

18-34 Reach Campaign Simulation Oct-Dec 2014

18-49 Reach Campaign Simulation Oct-Dec 2014

MTG

+ represented

MTGbMG

MTG+Rep

MTG

BMG

Reach 3+Reach 2+Reach 1+

MTG+Rep

MTG

BMG


MTG+Rep

MTG

BMG


86.6

82.1

79.476.7

73.2

69.9 67.567.063.5

85.6

84.3

75.1

72.8

68.4

57.5

60.4

57.3

43.2

85.8

82.080.8

76.0

73.1

72.5 67.467.1

66.8

3 scenarios for budget split: Scenario 1: Only at bMG Scenario 2: At MTG + represented (FOXlife, FOXcrime, FOX, Nat Geo, 24 K, AXN, TLC, Discovery, Disney, City) Scenario 3: Only at MTG

Distribution of the budget on Scenario 2:88% at MTG,5% at FIC,7% at Others Represented by MTG Channels

All scenarios are calculated based on equal budgets

LOWER EFFORTS – HIGH EFFICIENCY

903 826

1227

2079

1343

3228

TRPs TRPs TRPs Number of spots Number of spots Number of spots

MTG

+ represented

MTGbMG

Number of Spots Needed to Reach 18-49 TRPsOct-Dec 2014

3 scenarios for budget split: Scenario 1: Only at bMG Scenario 2: At MTG + represented (FOXlife, FOXcrime, FOX, Nat Geo, 24 K, AXN, TLC, Discovery, Disney, City) Scenario 3: Only at MTG

Distribution of the budget on Scenario 2:88% at MTG,5% at FIC,7% at Others Represented by MTG Channels

All scenarios are calculated based on equal budgets

EXCELLENT MANAGEMENT OF CAMPAIGNS:You get what you pay for: timely delivery of scheduled GRPs

99.2% delivery of GRPs as scheduled:

0.8%

*Period: 01/01/2014‑31/08/2014

Only 0.8% of all ordered GRPS need to be rescheduled as copensation for previous periods*

A NEW CHANNEL IN bTV’s FAMILY

Children interest content channel Cartoon Network is represented by bTV Media Group. With this partnership bTV Media Group will cover more of the most important thematic areas with targeted cable channels. Cartoon Network is sold with the other bTV channels from January 2015

KEY PROJECTS

MASTER CHEF BULGARIAMaster Chef is one of the most dramatic and thrilling cooking contests. It has established as a top TV program worldwide, watched by 200 million viewers all over the world. They love cooking, but they don't know what to expect in this unprecedented culinary challenge!A gigantic clash of characters striving for perfection.The world cooking phenomenon – this March on bTV!They will cook as their lives depend on it. The gladiators in the kitchen are coming!

BULGARIA'S GOT TALENTThe most successful talent TV show returns with its 4th season on bTV. Bulgaria's Got Talent offers a lot of fun and positive emotions in primetime. Adults and children from all ages show their spectacular abilities to bTV audience. From dancers and musicians, families with unordinary talents, to acrobats and extraordinary plastic people ‑ all sorts of participants with various talents are joining the show. With its attractive jury, Bulgaria's Got Talent does everything to challenge the competitors and make the path for the 12 finalist more than interesting. There are no limits for the talent!

MARMALADEMarmalade is the newest weekend entertainment show on bTV, hosted by two of the most recognizable and loved TV personalities – Radost Draganova and Mitko Pavlov. Marmalade is a different type of interactive TV show ‑ without the traditional sofa interview! Every Saturday afternoon for an hour and a half our hosts will present exciting games, discuss on different relevant topics, and comment on the everyday life of famous Bulgarians.The Marmalade crew provokes, makes spicy rankings on interesting issues and gives fabulous advises for everyone and everything.

CAPITAL HILLBILLIES SEASON 8The most successful Bulgarian TV series, Capital Hillbillies, returns with its 8th season – funnier than ever! This time there are comical interpretations of relevant topics from our everyday life – political is‑sues, power, money, business and behind‑the‑scenes affairs, all of these from the characters who everyone loves: always funny, never a fake emotion!Laughter... More laughter... Laughter through tears!The merry hillbillies are back!

REVOLUTION Z SEASON 5 School is over but the school relationships aren’t. Ex‑teachers are in new roles supporting Revolution Z’s new crew. They are grown up but still fun and provocative. And you never know what love has in store.At the end of the day, one question remains: Is there still place for music... Revolution Z, Season 5 of the only series created for the young people is coming in 2015!

LIAISONS The new Bulgarian TV series Liaisons is a mix of comedy and drama that will keep the viewers’ attention until the very end. This is the story of a marriage consultant who helps couples to save their relationships, but in‑stead of saving his own one, he gets involved in very spicy and complicated situations. Is he able to resist the temptations of the outside world? Do not miss Michail Bilalov, Yana Marinova, Lili Maravilia and many others in lots and lots of interesting relationships and dramatic twists in Liaisons!

NO MATTER WHAT No Matter What is an original TV novella which tells the story of three grandchildren who go back to the village to see their grandfa‑ther for the last time. They will inherit a million Euro, but on a single condition that makes things much more complicated... Will they be able to forget the conflicts between them? Is money a good motive? The original TV novella ‑ soon on bTV!

THE FARM Have you ever thought of moving to the countryside?Do you want to see how Bulgarian highlife representatives milk a cow? Or plow a field? Don’t miss out the newest TV challenge! Bulgarian celebrities facing an un‑familiar way of life: What’s it like to live in a farm. Without water. Without electricity. Without communication with the outside world...

The hottest reality show ‑ The Farm!

BINGO MILLIONSBingo Millions offers the perfect mix of competitive and entertaining elements, both for participants and viewers. Every day four different players compete in a challenging contest for big money prizes up to 34 million leva! The show is hosted by Vlado Karamazov, who guides the participants through an intriguing labyrinth of games.Bingo Millions ‑ from Monday to Saturday on bTV.

TRUE STORIESTrue Stories is a scripted reality show based on real stories.The Bulgarian psychologist Ani Vladimirova shares true moments from her everyday practice. Nothing is more intriguing than the unordinary stories of ordinary people!True Stories is a TV program full of love, dramatic turns, lies and infidelities, accompanied by a professional psychologist’s point of view.On bTV only!

Source: GARBNationally

Representative Panel01 Jan - 14 Feb 2015

AUDIENCE SHARE COMPARISON True Stories

Trues Stories

Families at Crossroads

NOVA

bTV

38.235.5 34.2

39.4

18.4 17.6 19.421.4

4+ 18-34 18-49W 25-54

+ 107% + 101% + 76%+ 84%

bTV is a among a large and loyal audience

We create positive context via an excellent programing mix

We have the most influential newscast

We deliver as promised

We are the best reach builder

bTV is a among a large and loyal audience

btv media group · the bulgarian football fans could follow the biggest club championship on btv...

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