How the different iPhone models used for online shopping affect your conversion rates

Many Researches have shown that iPhone users are more valuable than other phone brand users in the online shopping environment

iPhone

Others

But the ‘iPhone users’ is a wide category as there are many different iPhone models used today

iPhone 6

iPhone SEiPhone 5S

iPhone 5C

iPhone 5

iPhone 4S

iPhone 4 iPhone 6S Plus

iPhone 6S

iPhone 6 Plus

iPhone 7 Plus iPhone 7

So is there a difference in the conversion rates made using different iPhone models?

Are there any models that are more valuable than others?

We at Barilliance were curious to investigate this topic, so we conducted a research.

The research examined:

12 iPhone models

>1,200,000 sessions

>10,000 purchases

And what did we find?

A very clear trend…

Conclusion:

The conversion rates improve as the models used for the purchase are newer.

So why is this the trend?

The newer iPhone models are more developed with newer, technologically advanced features

So, they are faster and easier to use than the older iPhone models

…So what?

Newer

iPhone

models

used

It is easy

and fast to

make a

purchase

with

Shoppers

are more

inclined to

make a

transaction

Older

iPhone

models

used

Checkout

process

involves long

waits and

confusion

Shoppers are

frustrated and

give up on the

items in cart

Besides the overall trend, there are two things we should bear in mind…

1.

iPhone 7 is still quite new so the sample size used is small.

But the starting trend already indicates on a high conversion rate.

2.

Notice the dip in conversion rates for iPhone 5C

What caused the dip?

Perhaps a different feature specific to the iPhone 5C model that makes transactions online difficult to use or a long process.

For conclusion,

newer iPhone models convert more (and thus are more profitable) than older iPhone models

Newer modelsOlder

models

Our recommendation:

- Segment your iPhone users by the models they use

- Focus on the users of newer iPhone models and treat them differently than users of older iPhone models

iPhone 7

iPhone 4