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www.datacenterdynamics.com It’s contribution is greater than energy, agriculture, Mining … The Internet and GDP Impact Derek Webster DC Strategy & Development

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  • www.datacenterdynamics.com

    Its contribution

    is greater than

    energy, agriculture,

    Mining

    The Internet and GDP Impact

    Derek Webster DC Strategy & Development

  • www.datacenterdynamics.com

    World Wide Wow a social perspective

    The Internet and GDP impact

    Every 8th couple has met through the Internet.

    First website & server: 1991 published by Tim Berbers Lee (UK) at cern.ch

    4,200 new domain names registered per hour. 37 million per year.

    Worlds longest telecom cable: FLAG at 28,000km - Japan to UK

    News website = information an 18th century person could learn. 100 years ago a person could master no more than 50 books in a lifetime. Today, a person is able to absorb information from 600,000 books (!)

    Average (western) digital birth (childs first online presence) is around 6 months old i.e. parents email pictures of new baby and posts online.

    69 % of children aged 2 to 5 use a computer mouse. More young people can play a computer game (58 %) than swim (20 %) or ride a bike (52 %).

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    The Area of

    1 Trillion pages = 37,400 km2 (23,300 m2)

    How BIG is the Internet ...?

    It looks like this

    Kuwait

    Consumes

    170 to 307 GW

    Source : Berkley University

    Size and traffic is the

    weight of a

    The Internet and GDP impact

    It looks like this

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    Most

    Trafficked

    Websites

    The Internet and GDP impact

    Chinese

    sites not shown ?

    i.e. Beiau, Weibo

    http://www.peer1.com/blog/wp-content/uploads/PEER-1-Hosting_4-11_5.png

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    How BIG in an Internet Minute...?

    and Growing The Internet and GDP impact

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    Macro Internet Numbers ... enterprise

    If the Internet was a Country = global top 5 and growing faster than

    Global: 2.4 Billion people connected to the Internet (3 bn by 2016)

    $8 Trillion e-commerce transactions in 2011

    Internet = 2.9% of Global GDP ($1.7 Trillion)

    3.4% of GDP (of 13 larger economies) that = 70% of global GDP

    565 million = Number of internet users in China, world #1 by far...

    +75% of value added created by the Internet is in traditional industries

    Internet GDP = Sweden 7.7% & UK 6.4 8.3%

    Mature countries growth over last 15 years = 10% internet related

    The Internet and GDP impact

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    Internet 3.4% of GDPso what ? Source: OECD 2009

    The Internet and GDP impact

    Sector % Contribution of Total GDP

    %

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    Internet 3.4% GDP (2009 - 13 countries) Source: McKinsey

    The Internet and GDP impact

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    A sharp acceleration from the 10% contribution over 15 years.

    Most economic value created by the Internet falls outside of the technology sector. 75% of the benefits are captured by more traditional industries.

    United States = largest player in the global Internet supply ecosystem, capturing 30% + of global Internet revenues and more than 40% of net income. Their global ecosystem has relatively equal contributions from hardware, software, services and telecoms.

    Internet : 21% GDP Growth in Developed Countries

    in Last 5 Years

    Internet Maturity = Opportunity

    The Internet and GDP impact

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    Brazil = 58,5% Data Centres services market in Latin America. Value estimated at US $ 2,3bn in 2012, to US $ 3,6bn by 2017. Investments in data centres are growing 40% to 2016. Frost & Sullivan

    2,4% world IT market. 218 m Mobile users, 3rd largest PC Market

    81.5 million Internet users (40,9 million broadband access)

    High energy cost and difficulty of doing business stood out as key risk factors in operating data centers in Brazil. C&W risk index

    Brazilian Electrical Power System:

    Installed capacity of 91GW

    82% = hydro generation (+ 145,000 MW potential)

    Remaining: 15.2% thermal, 2.19% nuclear power, 0.64% to biomass and wind generation.

    Brazil Spotlight

    The Internet and GDP impact

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    BRICS Fibre Cable : 34 000 km, 2 fibre pair, 12.8 Tbit/s capacity

    Links: Brazil, Russia, India, China, South Africa BRICS & US

    Improved global coverage

    Brazil Spotlight - BRICS Cable Q3 2015 (est)

    The Internet and GDP impact

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    Brazil Spotlight & Compare Source: intel

    Broadband Investment Services spur economic growth

    Brazil:

    Broadband services increased employment growth rate by +1% - 1.4%

    Latin America/Caribbean:

    10% rise in broadband penetration yields +1.7% in GDP growth.

    China:

    Every 10% increase in dial-up & broadband penetration contributes up to 2.5% to GDP growth.

    Thailand:

    Broadband could account for approx: 1% of the GDP growth rate.

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    Internet Maturity(broadband penetration)and GDP Growth

    Internet penetration has a positive impact on economic growth. (Myongji University South Korea after examining 207 countries)

    A clear path can be found from introducing broadband and its increased penetration to per capita GDP. (University of Munich 2009)

    Every 10% increase in broad band penetration adds 0.9 to 1.5% to per capita GDP growth. (World Bank)

    Internet = Ave $500 increase per capita

    GDP over the last 15 years.

    The Industrial revolution took 50 years

    The Internet and GDP impact

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    Internet Economy: G-20 GDP = 4.1% Source: ECU,OECD, BCG

    The Internet and GDP impact

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    2012 Internet users:

    almost 200% growth

    the numbers in 5 year

    Internet Use - Worldwide Growth

    Worldwide

    The Internet and GDP impact

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    Mobile Data Connected Devices Growth

    The Internet and GDP impact

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    Internet Connected Devices Growth (M2M)

    The Internet and GDP impact

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    defsff

    June 30, 2012

    World Regions Population

    ( 2012 Est.)

    Internet Users

    Dec. 31, 2000

    Internet Users

    Latest Data

    Penetration

    (% Pop)

    Growth

    2000-2012 % Users

    Africa 1,073,380,925 4,514,400 167,335,676 15.6 % 3,606.7 % 7.0 %

    Asia 3,922,066,987 114,304,000 1,076,681,059 27.5 % 841.9 % 44.8 %

    Europe 820,918,446 105,096,093 518,512,109 63.2 % 393.4 % 21.5 %

    Middle East 223,608,203 3,284,800 90,000,455 40.2 % 2,639.9 % 3.7 %

    North America 348,280,154 108,096,800 273,785,413 78.6 % 153.3 % 11.4 %

    Latin America

    Caribbean 593,688,638 18,068,919 254,915,745 42.9 % 1,310.8 % 10.6 %

    Oceania Australia 35,903,569 7,620,480 24,287,919 67.6 % 218.7 % 1.0 %

    WORLD

    TOTAL 7,017,846,922 360,985,492 2,405,518,376 34.3 % 566.4 % 100.0 %

    Worldwide Internet Users and Population

    The Internet and GDP impact

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    Share of Internet Population Growth : 2007 2012

    The Internet and GDP impact

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    Cloud - Worldwide Growth & Region

    %

    Source: Gartner

    Worldwide Cloud

    Traffic Growth

    Cloud Usage

    By Region

    The Internet and GDP impact

    Cloud Innovation Needs Fast Broadband

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    Internet : GDP Growth % Aspiring Countries Source: Gartner, OECD, WHO, ICD 2010

    The Internet and GDP impact

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    Internet G-20 GDP % projection to 2016

    Investment opportunities?

    Source: ECU,OECD, BCG

    The Internet and GDP impact

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    Internet Supply ecosystem impact Source: McKinsey ecosystem index

    The Internet and GDP impact

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    USA = 30% of global internet revenue: most developed supply

    ecosystem = 40% of world ICT profits

    Venture capital deals in USA = 20% of total Investment (numbers and investment)

    Keep costs down o Access a broader range of supplier access o Target Marketing 15% marketing spending = online marketing.

    Drives economic modernization specifically traditional industries

    o Innovation o Higher productivity

    Broadband break-even Typical in-ground infrastructure:

    o 4 years = Urban o 8 years = Suburban o 15 years = Rural

    Internet investments Numbers

    The Internet and GDP impact

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    USA Levin - National Broadband Plan to Generate 1,000% ROI

    We spent $20 million on the plan and Congress [says] the incentive auction is worth $22 billion, said Levin. Thats a

    thousand-to-one return on investment and its better than

    Goldman will do on the Facebook IPO. March 2012

    Return on Investments (ROI) ! Some examples

    Malaysia Broadband Cost-benefit-ratio:

    Invest MYR 2.4 billion ($800 m)

    GDP Impact = +1% and helps Bridge the digital divide

    Create 135,000 jobs (2010)

    The Internet and GDP impact

    Cost-benefit-ratio comparison:

    Invest 5bn in Superfast Broadband and add 18bn to GDP and

    create 280,000 new jobs (indirect and indirectly) LSE, Nesta 2012

    UK broadband investment = 20 of benefit for 1 spent

    UK

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    Next Generation Broadband Network (NGN)

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    France over the last 15 years 500,000 jobs lost to 1,200,000 created (2.4 gained for 1 lost).

    Global view of SMEs is 2.6 gained for 1 lost.

    European Commission (EC) predicts in 4 years:

    Will create + 2,000,000 jobs

    Contribute 636 billion to GDP growth

    Internet and impact on Jobs

    Companies that fully integrate/use technology create x 2

    more jobs against a neutral /negative on companies using

    it sparingly or not at all

    The Internet and GDP impact [email protected]

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    Cluster Effect - Benefits of Hub Data Centre's

    Population growth 2005-07 +13%

    220 new Construction jobs

    Approx. $1.3bn Investment

    Salary growth 2005-07 +8%

    House prices 2005-08 +30%

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    GDP Forward look Projection Source: World bank and PwC

    2011 2030 2050

    MER GDP US $ bn GDP US $ bn GDP US $ bn

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    Internet & ICT for the Global Good

    The Internet and GDP impact

    United Nations: Internet penetration = key metric to reduce poverty and encourage rational development.

    Smart 2020 Report: ICT Potential to reduce global emissions (7.8 Gt by 2020) by 15%.

    ICT is part of the solution to climate change:

    Transformative ICT solutions examples:- o E-commerce : -1 bn tonnes CO2e

    o Virtual meetings & remote working: -0.5 bn tonnes CO2e

    o Smart Grid: -2 bn tonnes CO2e

    o Smart Motors: - 0.97 bn tonnes CO2e

    o Smart Buildings: -1.7 bn tonnes CO2e

    o Smart Transportation: -1.52 bn tonnes CO2e

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    ... lata

    governos

    ao esta ??

    Obrigado ...

    http://www.google.co.uk/url?sa=i&rct=j&q=light+bulb&source=images&cd=&cad=rja&docid=XZCmRB1iOJ7fKM&tbnid=k9cS5S-88T1esM:&ved=0CAUQjRw&url=http://www.123rf.com/photo_12309476_brains-in-the-light-bulb-isolated-on-white.html&ei=JS1lUcPxHoGI0AXRroHoBA&psig=AFQjCNFeXeTpkFDv3213U2AT_Kq0o5iN2w&ust=1365671569675547