Young Marketers 2 - Young

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<ul><li> 1. Chin lc Bn lnh ch thc</li></ul> <p> 2. Ni dung1. Bi cnh6. Chin lc trin khai v thi gian thc hin8. Phn b ngn sch2. Mc tiu5. tng ln bao qut9. nh gi theo di hiu qu3. nh v thng hiu4. S tht ngm hiu 3. 1. Bi cnh a) V mQu trnh ton cu ha ang c y mnh Kin thc vn cha c trangChin lc dn s Gim mc sinh t nhin Dn s Vit Nam Thp dn s tr Xu hng thay 4. 1. Bi cnh b) Vi m i th cnh tranh TEXTTEXTTEXT Durex c chin lc pht trin mnh (gm truyn thng v phn phi) Cc nhn hiu khc cng phn khc th trng nh Number One v cc sn phm Trung Quc tri ni trn th trng. Khch hng S dn t 14 n 24 tui n nm 2012 khong 17 triu dn. tui quan h trc hn nhn ngy cng tr ha. T l dn nng thn vn cao hn, tip cn thng tin kh khn. Cc sn phm thay th Thuc v cc bin php y t. Cc hnh thc khc. Sn phm tim nng Nhiu hng sn xut ni ting trn th gii nhy vo Vit Nam. 5. 2. Mc tiu Thay i thc ca phi nam trong vic s dng bao cao suTng nhu cu s dng bao cao su i tng t 45% ln 65% Tng nhn bit v v tr dn u ca thng hiu OKTng doanh thu 15% so vi hin ti 6. 3. nh v th trngKhch hng mc tiuPhn khc th trng nh trc tip vo tm l ca khch hng nam tui t 14 n 24 (thu nhp BCD) Gi nh v trung cp nhng to ra s khc bit sn phm vi cc i th trc tip v chc nng ca sn phm =&gt; lm tng gi tr cm nhn. 7. 4. S tht ngm hiuTrnh thai, phng bnh qua ng tnh dc.Tm l thoi mi =&gt; d thng hoa (hai bn u c li trong mi quan h)Mi quan h bn vng, cuc sng nhiu nim vui 8. 5. tng ln bao qut Trong QHTD, ri ro ca c nam v n l nh nhau nu khng s dng cc bin php bo v N thng b ng hn, cn c bo v nhng khng phi l ngi trc tip s dng BCS Nhn thc sai lm ca nam gii: chng t bn thn, s mt cm gic khi s dng BCS, tm l ngi mua, thc sai lch v vic bo v bn thn v i tcS dng cc phng thc marketing : - nh trc tip vo tm l ca phi nam. - Thay i thc, nhn thc ca gii tr, c bit l nam gii. - To quan nim ng n: mt ngi n ng ch thc phi bit bo v c mnh v nhng ngi thn yu. 9. 6. Chin lc trin khai v thi gian thc hin Do uT C H H P=&gt; Khch hng bit Phim ngn onlineTn cng =&gt; Khch hng nh TVCCui thng 7Cui thng 8Ti tr sinh vin tnh nguyn2013Rp chiu phimCao tro =&gt; Khch hng hiu Marketing online Cui thng 9Cuc thi tm hiuPhn phi Bn hng online qua website chnh, i l ring, cung cp km dch v t vn t thng 8/2013Tng lai Ngh n nhng chin lc trong tng lai duy tr v tng mc nht bit ca khch hng, xem xt i th cnh tranh =&gt; gi vng v tng v th 10. a) Cui thng 7 DO U 1. Phim online Giai on 1: Phim ngn khong 3 pht. Ni dung: Nhng chuyn xy ra thng ngy tng nh khng th trnh khi nhng thc ra c th trnh nu ta c thc hn v nhn thc ng v s vic. Yu cu: Ni dung gn gi, thu ht s ch v c tnh lan ta. Giai on 2: Bt u tung ra sau phn 1 khong 3 tun. Ni dung: Vn l nhng chuyn xy nh phn 1 nhng theo mt hng khc khi m nhn vt c nhn thc ng n v s vic. Kt thc clip xut hin thng hiu sn phm OK. Yu cu: Phi lm cho khn gi thy c s khc bit v tm quan trng ca vic nhn thc ng ngay t nhng vic nh. 11. a) Cui thng 7 2. Ti tr sinh vin tnh nguyn T thng 7 n thng 9, kt hp vi chin dch Ma h xanh ca cc trng i hc. Yu cu: Sinh vin (gii tr - i tng nhm n) c tp hun cc kin thc v gio dc gii tnh v tm quan trng ca bao cao su, nhn bit thng hiu OK. Sinh vin mang kin thc n vi ngi dn cc vng cn km pht trin gip tng nhn thc v an ton tnh dc, thng qua tng mc nhn bit thng hiu OK. 12. b) Cui thng 8TN CNG (t tun th 3 sau khi chiu phn 2 phim online) Chiu TVC trn cc knh truyn hnh, thi gian chiu tp trung vo chiu ti. =&gt; Tng mc nhn bit v thng hiuChiu qung co trong cc rp chiu phim, chiu phn qung co, trc khi cc b phim din ra =&gt; nhm n gii tr 13. c) Cui thng 9Truyn thng online tch hpOnline Cuc thi online dnh cho hc sinh ph thngCAO TRO Cuc thi thc tDnh cho SV i hc vi yu cu cao hn 14. Online: Truyn thng online tch hp: mng x hi, website ring ca OK, banner, qung co trong game ph bin. Thi online dnh cho hc sinh ph thng: tm hiu v cng dng, vai tr ca BCS, sc khe sinh sn. 15. Cuc thi thc t dnh cho sinh vin i hc Ni dung: ging cuc thi dnh cho hc sinh ph thng nhng vi yu cu cao hn nh x l tnh hung, tuyn truyn Yu cu: khng nhng bn thn hiu bit m cn phi lm cho nhng ngi xung quanh mnh cng hiu v nhn thc ng. Lu : cuc thi dnh online v thc t dnh cho c nam v n, thng qua s tham gia ca cc bn n nh vo thc v nhn thc ca cc bn nam 16. Phn phi To website ring cho OK ti Vit Nam =&gt; t vn v bn hng online Thit lp thm knh phn phi thng qua siu th, ca hng tin li. Thit lp h thng i l ring, kt hp t vn =&gt; Thc hin chin dch tin li, c th mua ti bt k ni u. 17. 7. D tr kinh ph STTM tThnh tin1.Chi ph lm phim500.000.0002.Ti tr chin dch tnh nguyn Ma h xanh50.000.0003.Chi ph lm phim TVC200.000.0004.Ph qung co trn truyn hnh300.000.0005.Ph qung co rp chiu phim100.000.000Rp Galaxy, Megastar6.Ph t qung co trn facebook48.000.000t qung co trong 3 thng, gi 16tr/thng, gii hn trong 5000 click7.Ph t qung co trn trang bongda24h.vn60.000.000t top banner trong 2 thng vi gi 10tr/tun8.Xy dng c s d liu cho cuc thi online v ku gi tham gia300.000.000Thc hin ku gi cc tnh, thnh ph ln nh H Ni, TP.HCM, Cn Th, nhng khng gii hn khu vc tham gia9.Truyn thng cho cuc thi thc t v cng tc t chc cuc thi thc t + Gala chung kt cuc thi thc t1.000.000.000T chc theo khu vc H Ni, Nng v TP.HCM, sau t chc Gala chung kt TP.HCMGhi chTi tr bng sn phm bao cao su OK, s lng 50.000 ci. 18. STTM tThnh tin10.Truyn thng online tch hp500.000.00011.Xy dng website300.000.00012.Xy dng h thng i l500.000.00013.Chi ph nhn s500.000.000Ghi chTi tr bng sn phm bao cao su OK, s lng 50.000 ci. 19. 8. nh gi hiu qu Tiu ch ngn hn S ngi xem phim online S ngi xem ht c 2 phn S ngi xem qung co trn TV S ngi s dng sn phm/s ngi xem qung co rp chiu phim 30% S ngi tham gia cuc thi online &gt; 3000 ngi S ngi tham gia cuc thi thc t &gt; 1000 ngi S lng knh phn phi c m rng: (bao nhiu siu th, ca hng tin ch,...) Tiu ch di hn: Mc nhn bit n thng hiu tng 80% Mc s dng tng nh trong thi gian u v tng mnh vo cui chin dch, m bo ch tiu chung tng doanh thu 15% M rng th trng n khp cc vng trong c nc, m rng knh phn phi d dng n tn tay ngi tiu dng. 20. Add your company sloganwww.themegallery.c om </p>