social media presence
TRANSCRIPT
Be Cautious When Using Social Media
Prepared by:Sara Welch
February 15, 2015
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Outline
1. Importance of Establishing an Online Presence2. Reasons to Exercise Caution3. Five Tips to Keep Yourself Out of Trouble
3.1 Be Consistent3.2 Google Yourself3.3 Be Careful What You Tweet & Post3.4 Get Rid of Digital Dirt3.5 Don’t Forget Your Privacy Settings
4. Summary
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1. It is important for Technical Communicators to establish an online presence.
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As a technical communicator, think of yourself as your own small business.
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1. It is important for Technical Communicators to establish an online presence. (Cont’d)
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You need to establish an online presence, particularly if you work as freelance or as an independent contractor..
http://www.forbes.com/sites/thesba/2013/11/25/how-much-is-online-presence-helping-small-business/
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1. It is important for Technical Communicators to establish an online presence. (Cont’d)
Creating and maintaining an online presence helps you showcase your skills and experience.
Visit the sites below for suggestions and guidelines on using social media to help you:
http://www.entrepreneuronfire.com/7-ways-to-build-your-online-presence/
http://www.business2community.com/social-media/13-tips-build-social-media-presence-01052908
http://socialmouths.com/blog/2012/11/23/7-ways-to-build-a-strong-online-presence-through-social-media/
http://www.socialmediatoday.com/content/8-specific-tactics-establish-and-grow-your-companys-online-presenceFebruary 15, 2015
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1. It is important for Technical Communicators to establish an online presence. (Cont’d)
Social media helps you connect with contacts who can expedite job search and assist with moving up career ladder.
February 15, 2015
Click the image above to visit their site
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Outline
1. Importance of Establishing an Online Presence2. Reasons to Exercise Caution3. 5 Tips to Keep Yourself Out of Trouble
3.1 Be Consistent3.2 Google Yourself3.3 Be Careful What You Tweet & Post3.4 Get Rid of Digital Dirt3.5 Don’t Forget Your Privacy Settings
4. Summary
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2. There are several reasons to be cautious.
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Clients and employers want to know if you can spell. Don’t make them wonder.
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2. There are several reasons to be cautious.
Employers use online social network sites (so do police).
They will look into you to see if you are who you say you are and if you are what they are looking for.
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2. There are several reasons to be cautious.
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It could cost you the job you are trying to get.
It could cost you the job you already have.
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Outline
1. Importance of Establishing an Online Presence2. Reasons to Exercise Caution3. 5 Tips to Keep Yourself Out of Trouble
3.1 Be Consistent3.2 Google Yourself3.3 Be Careful What You Tweet & Post3.4 Get Rid of Digital Dirt3.5 Don’t Forget Your Privacy Settings
4. Summary
February 15, 2015
Outsource-proof Recommendation Report
12
3. Five tips to keep yourself out of trouble.
1. Be Consistent2. Google Yourself3. Be Careful What You Tweet &
Post4. Get Rid of Digital Dirt5. Don’t Forget Your Privacy
Settings
May 6, 2013
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Outline
1. Importance of Establishing an Online Presence2. Reasons to Exercise Caution3. 5 Tips to Keep Yourself Out of Trouble
3.1 Be Consistent3.2 Google Yourself3.3 Be Careful What You Tweet & Post3.4 Get Rid of Digital Dirt3.5 Don’t Forget Your Privacy Settings
4. Summary
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3.1 Be consistent on social media.
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Does your employment history match your resume?
http://www.themojocompany.com
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3.1 Be consistent on social media.
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Does your Facebook page imply anything different than your resume states?
http://www.themojocompany.com
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3.1 Be consistent on social media.
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Do the job titles, companies, and dates jive with your resume?
http://www.themojocompany.com
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Outline
1. Importance of Establishing an Online Presence2. Reasons to Exercise Caution3. 5 Tips to Keep Yourself Out of Trouble
3.1 Be Consistent3.2 Google Yourself3.3 Be Careful What You Tweet & Post3.4 Get Rid of Digital Dirt3.5 Don’t Forget Your Privacy Settings
4. Summary
February 15, 2015
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3.2 Google Yourself: Know what others are going to find.
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Find out what an employer or client will see if they research you.
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3.2 Google Yourself: Know what others are going to find.
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There may be other people with an unappealing social media presence you may be mistaken for.
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3.2 Google Yourself: Know what others are going to find.
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Try to find a way to distinguish yourself to minimize confusion.
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Outline
1. Importance of Establishing an Online Presence2. Reasons to Exercise Caution3. 5 Tips to Keep Yourself Out of Trouble
3.1 Be Consistent3.2 Google Yourself3.3 Be Careful What You Tweet & Post3.4 Get Rid of Digital Dirt3.5 Don’t Forget Your Privacy Settings
4. Summary
February 15, 2015
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3.3 Be careful what you tweet and post.
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You don’t know who might read it.
Do not ever post company or client business—bad practice.
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3.3 Be careful what you tweet and post.
Be mindful of political or religious stances (controversial content).
You might offend potential clients.
February 15, 2015
http://sbynews.blogspot.com/2012/11/teacher-suspended-for-anti-obama.html
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3.3 Be careful what you tweet and post.
February 15, 2015
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the commute to San Jose and hating the work.”
Ms. Riley suffered the consequences of her posts
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3.3 Be careful what you tweet and post.
February 15, 2015
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the commute to San Jose and hating the work.”
Response:
“Who is the hiring manager? I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the Web.”
Ms. Riley suffered the consequences of her posts
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Outline
1. Importance of Establishing an Online Presence2. Reasons to Exercise Caution3. 5 Tips to Keep Yourself Out of Trouble
3.1 Be Consistent3.2 Google Yourself3.3 Be Careful What You Tweet & Post3.4 Get Rid of Digital Dirt3.5 Don’t Forget Your Privacy Settings
4. Summary
February 15, 2015
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3.4 Get rid of digital dirt.
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It is hard to make it go away.
Drunk party pics make you look unprofessional and unreliable.
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3.4 Get rid of digital dirt.
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Also, don’t post pics of you out having fun when you called in sick, etc.
http://www.powerstaxx.com
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Outline
1. Importance of Establishing an Online Presence2. Reasons to Exercise Caution3. 5 Tips to Keep Yourself Out of Trouble
3.1 Be Consistent3.2 Google Yourself3.3 Be Careful What You Tweet & Post3.4 Get Rid of Digital Dirt3.5 Don’t Forget Your Privacy Settings
4. Summary
February 15, 2015
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3.5 Don’t forget about your privacy settings.
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Privacy settings make it harder for people you don’t want to have complete access to some of your social media profiles.
http://www.facebook.com
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3.5 Don’t forget about your privacy settings.
February 15, 2015
Manage your privacy settings so you know who can see your page, and you have better control of who can post to your page.
http://www.twitter.com
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Outline
1. Importance of Establishing an Online Presence2. Reasons to Exercise Caution3. 5 Tips to Keep Yourself Out of Trouble
3.1 Be Consistent3.2 Google Yourself3.3 Be Careful What You Tweet & Post3.4 Get Rid of Digital Dirt3.5 Don’t Forget Your Privacy Settings
4. Summary
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4. Remember the reasons to be cautious when using social media.
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It is important for us to establish an online presence.
We need to be cautious about what that presence is.
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4. Follow these 5 tips to keep yourself out of trouble.
Be consistent
Google Yourself
Be Careful What You Post
Get Rid of Digital Dirt
Don’t Forget Privacy Settings
February 15, 2015