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  1. 1. Be Cautious When Using Social Media Prepared by: Sara Welch February 15, 2015
  2. 2. Outline 1. Importance of Establishing an Online Presence 2. Reasons to Exercise Caution 3. Five Tips to Keep Yourself Out of Trouble 3.1 Be Consistent 3.2 Google Yourself 3.3 Be Careful What You Tweet & Post 3.4 Get Rid of Digital Dirt 3.5 Dont Forget Your Privacy Settings 4. Summary February 15, 2015 Be Cautious When Using Social Media 2
  3. 3. 1. It is important for Technical Communicators to establish an online presence. February 15, 2015 Be Cautious When Using Social Media 3 As a technical communicator, think of yourself as your own small business.
  4. 4. 1. It is important for Technical Communicators to establish an online presence. (Contd) February 15, 2015 Be Cautious When Using Social Media 4 You need to establish an online presence, particularly if you work as freelance or as an independent contractor.. http://www.forbes.com/sites/thesba/2013/11/25/how-much-is-online-presence-helping-small-business/
  5. 5. 1. It is important for Technical Communicators to establish an online presence. (Contd) Creating and maintaining an online presence helps you showcase your skills and experience. Visit the sites below for suggestions and guidelines on using social media to help you: http://www.entrepreneuronfire.com/7-ways-to-build-your-online-presence/ http://www.business2community.com/social-media/13-tips-build-social-media- presence-01052908 http://socialmouths.com/blog/2012/11/23/7-ways-to-build-a-strong-online-presence- through-social-media/ http://www.socialmediatoday.com/content/8-specific-tactics-establish-and-grow- your-companys-online-presence February 15, 2015 Be Cautious When Using Social Media 5
  6. 6. 1. It is important for Technical Communicators to establish an online presence. (Contd) Social media helps you connect with contacts who can expedite job search and assist with moving up career ladder. February 15, 2015 Be Cautious When Using Social Media 6 Click the image above to visit their site
  7. 7. Outline 1. Importance of Establishing an Online Presence 2. Reasons to Exercise Caution 3. 5 Tips to Keep Yourself Out of Trouble 3.1 Be Consistent 3.2 Google Yourself 3.3 Be Careful What You Tweet & Post 3.4 Get Rid of Digital Dirt 3.5 Dont Forget Your Privacy Settings 4. Summary February 15, 2015 Be Cautious When Using Social Media 7
  8. 8. 2. There are several reasons to be cautious. February 15, 2015 Be Cautious When Using Social Media 8 Clients and employers want to know if you can spell. Dont make them wonder.
  9. 9. 2. There are several reasons to be cautious. Employers use online social network sites (so do police). They will look into you to see if you are who you say you are and if you are what they are looking for. February 15, 2015 Be Cautious When Using Social Media 9
  10. 10. 2. There are several reasons to be cautious. February 15, 2015 Be Cautious When Using Social Media 10 It could cost you the job you are trying to get. It could cost you the job you already have.
  11. 11. Outline 1. Importance of Establishing an Online Presence 2. Reasons to Exercise Caution 3. 5 Tips to Keep Yourself Out of Trouble 3.1 Be Consistent 3.2 Google Yourself 3.3 Be Careful What You Tweet & Post 3.4 Get Rid of Digital Dirt 3.5 Dont Forget Your Privacy Settings 4. Summary February 15, 2015 Be Cautious When Using Social Media 11
  12. 12. 3. Five tips to keep yourself out of trouble. 1. Be Consistent 2. Google Yourself 3. Be Careful What You Tweet & Post 4. Get Rid of Digital Dirt 5. Dont Forget Your Privacy Settings May 6, 2013 Outsource-proof Recommendation Report 12
  13. 13. Outline 1. Importance of Establishing an Online Presence 2. Reasons to Exercise Caution 3. 5 Tips to Keep Yourself Out of Trouble 3.1 Be Consistent 3.2 Google Yourself 3.3 Be Careful What You Tweet & Post 3.4 Get Rid of Digital Dirt 3.5 Dont Forget Your Privacy Settings 4. Summary February 15, 2015 Be Cautious When Using Social Media 13
  14. 14. 3.1 Be consistent on social media. February 15, 2015 Be Cautious When Using Social Media 14 Does your employment history match your resume? http://www.themojocompany.com
  15. 15. 3.1 Be consistent on social media. February 15, 2015 Be Cautious When Using Social Media 15 Does your Facebook page imply anything different than your resume states? http://www.themojocompany.com
  16. 16. 3.1 Be consistent on social media. February 15, 2015 Be Cautious When Using Social Media 16 Do the job titles, companies, and dates jive with your resume? http://www.themojocompany.com
  17. 17. Outline 1. Importance of Establishing an Online Presence 2. Reasons to Exercise Caution 3. 5 Tips to Keep Yourself Out of Trouble 3.1 Be Consistent 3.2 Google Yourself 3.3 Be Careful What You Tweet & Post 3.4 Get Rid of Digital Dirt 3.5 Dont Forget Your Privacy Settings 4. Summary February 15, 2015 Be Cautious When Using Social Media 17
  18. 18. 3.2 Google Yourself: Know what others are going to find. February 15, 2015 Be Cautious When Using Social Media 18 Find out what an employer or client will see if they research you.
  19. 19. 3.2 Google Yourself: Know what others are going to find. February 15, 2015 Be Cautious When Using Social Media 19 There may be other people with an unappealing social media presence you may be mistaken for.
  20. 20. 3.2 Google Yourself: Know what others are going to find. February 15, 2015 Be Cautious When Using Social Media 20 Try to find a way to distinguish yourself to minimize confusion.
  21. 21. Outline 1. Importance of Establishing an Online Presence 2. Reasons to Exercise Caution 3. 5 Tips to Keep Yourself Out of Trouble 3.1 Be Consistent 3.2 Google Yourself 3.3 Be Careful What You Tweet & Post 3.4 Get Rid of Digital Dirt 3.5 Dont Forget Your Privacy Settings 4. Summary February 15, 2015 Be Cautious When Using Social Media 21
  22. 22. 3.3 Be careful what you tweet and post. February 15, 2015 Be Cautious When Using Social Media 22 You dont know who might read it. Do not ever post company or client businessbad practice.
  23. 23. 3.3 Be careful what you tweet and post. Be mindful of political or religious stances (controversial content). You might offend potential clients. February 15, 2015 Be Cautious Using Social Media 23 http://sbynews.blogspot.com/2012/11/teacher- suspended-for-anti-obama.html
  24. 24. 3.3 Be careful what you tweet and post. February 15, 2015 Be Cautious When Using Social Media 24 Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the commute to San Jose and hating the work. Ms. Riley suffered the consequences of her posts
  25. 25. 3.3 Be careful what you tweet and post. February 15, 2015 Be Cautious When Using Social Media 25 Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the commute to San Jose and hating the work. Response: Who is the hiring manager? Im sure they would love to know that you will hate the work. We here at Cisco are versed in the Web. Ms. Riley suffered the consequences of her posts
  26. 26. Outline 1. Importance of Establishing an Online Presence 2. Reasons to Exercise Caution 3. 5 Tips to Keep Yourself Out of Trouble 3.1 Be Consistent 3.2 Google Yourself 3.3 Be Careful What You Tweet & Post 3.4 Get Rid of Digital Dirt 3.5 Dont Forget Your Privacy Settings 4. Summary February 15, 2015 Be Cautious When Using Social Media 26
  27. 27. 3.4 Get rid of digital dirt. February 15, 2015 Be Cautious When Using Social Media 27 It is hard to make it go away. Drunk party pics make you look unprofessional and unreliable.
  28. 28. 3.4 Get rid of digital dirt. February 15, 2015 Be Cautious When Using Social Media 28 Also, dont post pics of you out having fun when you called in sick, etc. http://www.powerstaxx.com
  29. 29. Outline 1. Importance of Establishing an Online Presence 2. Reasons to Exercise Caution 3. 5 Tips to Keep Yourself Out of Trouble 3.1 Be Consistent 3.2 Google Yourself 3.3 Be Careful What You Tweet & Post 3.4 Get Rid of Digital Dirt 3.5 Dont Forget Your Privacy Settings 4. Summary February 15, 2015 Be Cautious When Using Social Media 29
  30. 30. 3.5 Dont forget about your privacy settings. February 15, 2015 Be Cautious When Using Social Media 30 Privacy settings make it harder for people you dont want to have complete access to some of your social media profiles. http://www.facebook.com
  31. 31. 3.5 Dont forget about your privacy settings. February 15, 2015 Be Cautious When Using Social Media 31 Manage your privacy settings so you know who can see your page, and you have better control of who can post to your page. http://www.twitter.com
  32. 32. Outline 1. Importance of Establishing an Online Presence 2. Reasons to Exercise Caution 3. 5 Tips to Keep Yourself Out of Trouble 3.1 Be Consistent 3.2 Google Yourself 3.3 Be Careful What You Tweet & Post 3.4 Get Rid of Digital Dirt 3.5 Dont Forget Your Privacy Settings 4. Summary February 15, 2015 Be Cautious When Using Social Media 32
  33. 33. 4. Remember the reasons to be cautious when using social media. February 15, 2015 Be Cautious When Using Social Media 33 It is important for us to establish an online presence. We need to be cautious about what that presence is.
  34. 34. 4. Follow these 5 tips to keep yourself out of trouble. Be consistent Google Yourself Be Careful What You Post Get Rid of Digital Dirt Dont Forget Privacy Settings February 15, 2015 Be Cautious When Using Social Media 34